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New WD My Passport Elite Drives Provide Convenience and Style for Consumers On-The-Go

  • 10 November, 2009 14:00

<p><em>Illuminated Capacity Gauge and Grab-and-go Dock Add Convenience to the Leading
Family of Secure, Portable Storage Solutions</em><br/>
<strong>Sydney, Australia</strong> – <strong>Nov. 10, 2009</strong> –
WD® the world’s leader in external storage solutions, today introduced
its new ultra-portable My Passport™ Elite™ external hard drives featuring
an illuminated capacity gauge and drive lock indicator so users can see at-a glance
how much space is left on their drive and whether their data is secure. The convenient
grab-and-go USB dock frees up valuable desk space and eliminates the search for
USB ports, making it ideal for professionals who take their data back and forth
to the office.<br/>
Like the previously announced My Passport™ Essential™ drives, the
My Passport Elite portable drives feature automatic and continuous backup with
WD SmartWare™ software and 256-bit hardware-based encryption. My Passport
Elite drives are available now in 3 appealing metallic colors - Metallic Red,
Metallic Blue and Charcoal Metallic - and are offered in capacities of 320 GB,
500 GB and 640 GB.<br/>
WD market research shows that consumers want a mobile storage device that allows
them to not only back up and store their data, but also to keep their data safe
should the drive end up in the wrong hands. The new My Passport Elite drives come
with integrated WD SmartWare software which makes it easy to backup and secure
your data.<br/>
When the My Passport Elite drive is plugged in for the first time, the simple
and intuitive first backup process launches automatically. The real-time visual
interface of WD SmartWare software gives users a reassuring view of their backup
as it happens. After the first backup, users’ files are backed up automatically
every time they change or add a file. WD SmartWare software creates a separate
area on the drive for the backed up files, leaving a large portion of the drive
free for carrying or sharing of files. The drives are thus appropriate for both
backup and extra storage.<br/>
The illuminated capacity gauge on the My Passport Elite drive provides a quick
read of how much capacity is available on the drive. The padlock icon indicates
that the drive is password protected with 256-bit hardware-based encryption. Typically
found only on much more expensive drive systems, the encryption acts as a virtual
padlock to keep users’ data secure. Without the correct password, files
are simply not accessible.<br/>
The unique design of the grab-and-go dock enables the user to quickly connect
and disconnect their My Passport drive with one hand. The dock eliminates the
need to search for an empty USB port, which can be a frustrating chore, particularly
with desktop computers. The dock also provides power to the drive via the USB
port so no separate power supply is needed.<br/>
“As portable hard drives grow in capacity, consumers are now able to store
their entire digital lives on them. Keeping users’ content secure as well
as stylish are two aspects that make My Passport Elite drives our most personal
storage devices yet,” said Dale Pistilli, vice president of marketing for
WD's branded products group. “Equipped with WD SmartWare software and hardware-based
encryption, WD’s new My Passport Elite drives keep consumers’ personal
content safe in one place, while the sleek design and premium finishes infuse
a sense of personal style.”<br/>
<strong>My Passport Elite</strong> <br/>
Designed for Windows®-based PCs, the new WD My Passport Elite drives with
WD SmartWare software feature:<br/>
- Convenient, grab-and-go USB dock connection to computer;<br/>
- Premium finish in 3 colors including Anodized Red, Anodized Blue and Charcoal
Metallic; <br/>
- 256-bit hardware-based encryption for peace of mind knowing that data is protected
from unauthorized access;<br/>
- USB 2.0 interface that powers the drive directly from the USB port on user’s
computer, no separate power supply is needed; <br/>
- Planet-friendly packaging derived from recycled materials to minimize waste;
- Ready to plug-and-play with Windows PCs, formatted NTFS; and,<br/>
- 3-year limited warranty.<br/>
<strong>Product and Pricing Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: My Passport Elite 320GB, 500GB and 640GB <br/>
RRP for 320GB: AU$ 149.99, NZ $199.99<br/>
RRP for 500GB: AU$ 199.99, NZ $249.99<br/>
RRP for 640GB: AU$ 239.99, NZ $299.99<br/>
Website: <a href="#"></a><br/>
Australian Distributors: Synnex Australia<br/>
New Zealand Distributors: Ingram Micro NZ and Synnex NZ<br/>
Availability: Now<br/>
<strong>WD SmartWare Software</strong> <br/>
WD SmartWare software features: <br/>
- Visual backup displays that show content in categories and shows the progress
of backup; <br/>
- Automatic and continuous data backup that instantly makes a second copy whenever
a file is added or changed;<br/>
- Retrieve valuable data to its original location whether it’s lost data
or the file has been overwritten; and,<br/>
- Customizable control center that allows users to set drive security, run diagnostics,
manage the power settings, and more from the WD SmartWare software.<br/>
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company designs and produces reliable, high-performance hard
drives and solid state drives that keep users' data accessible and secure from
loss. Its advanced technologies are configured into applications for client and
enterprise computing, embedded systems and consumer electronics, as well as its
own consumer storage and media products. <br/>
WD was founded in 1970. The company's storage products are marketed to leading
OEMs, systems manufacturers, selected resellers and retailers under the Western
Digital® and WD brand names. Visit the Investor section of the company's Web
site (<a href="#"></a>) to access a variety of financial
and investor information. <br/>
<font size="1">Western Digital, WD, and the WD logo are registered trademarks;
My Passport, My Passport Elite, My Passport Essential and WD SmartWare are trademarks
of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks
may be mentioned herein that belong to other companies. All other brand and product
names mentioned herein are the property of their respective companies. As used
for storage capacity, one gigabyte (GB) = 1 billion bytes; one terabyte (TB) =
one trillion bytes. Total accessible capacity varies depending on operating environment.<br/>
Product photos and specs: <a href="#">
<strong>PR CONTACT</strong><br/>
Renato CatalanGap<br/>
Marketing and Management Pty Ltd<br/>
Website: <a href="#"></a></p>

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