Samsung intros Bada mobile OS: Do we need It?

Samsung is introducing a mobile operating system called Bada it hopes will be competitive with Apple and Google's offerings.

Samsung introduced Bada, what the company calls a mobile platform for a new breed of its smartphones. But is there really a need for yet another mobile OS, next to the likes of Apple, Microsoft or Google?

Starting next year, Samsung said that it would introduce smartphones that will run its own OS, Bada, next to an application store, to better compete with now-popular mobile platforms from Apple and Google. Samsung, the world's largest cellphone maker by unit sales, is already selling smartphones running on Microsoft's and Google operating system.

Smartphones, and the operating systems they run, have become big business thanks to app stores, with Apple as a prime example. Although Samsung produces smartphones running both Windows Mobile or Android, the company doesn't get a cut of the sales made through the operating system's own store. However, Samsung plans to change that by introducing its own ecosystem of phones, operating system and app store, starting with Bada.

Bada, which means 'ocean' in Korean, (virtually) ticks all the boxes of a moneymaking ecosystem. Bada will basically be a software layer on top of Samsung's proprietary OS, and will allow for app development. Samsung hopes to attract developers to make applications for its Bada mobile store, in a similar way to Apple.

Smartphones represent less than 5 percent of Smasung's business, but they are the industry's fastest-growing and most profitable segment, hence why Samsung wants more involvement into this area. Most of Samsung's smartphones use Windows Mobile and the handset maker also launched one of the first Android-based phones, the highly regarded (yet generally unavailable in the U.S.) Galaxy model.

Arguably, Apple, Google and Research in motion are dominating the smartphone-OS-app store system, but figures show that smartphones will account for 16 percent of all cellphones this year -- meaning that there is plenty of space to grow for Samsung as well, next to the already 'big boys'.

However, Bada's faith will be sealed by the quality of the OS and how many developers will be willing to jump ship and create apps for Samsung. Details are sketchy at least now about Bada, and it is yet unknown whether Samsung will integrate the Bada store with its current European app store, launched in September.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Badasamsungmobile osmobile phonessamsung smartphonessmartphones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?