Mafia Wars creator: 'We did every horrible thing in the book'

Pincus jokes about how one game encouraged players to download Zwinky, a notoriously difficult to remove toolbar

Earlier this week, we delivered the news that EA purchased the social-networking focused developer Playfish for $300 million. In the wake of that, our own John Davison penned a story opining about the value of other casual-gaming developers. One such company--in fact, the biggest of them, Zynga--has admitted it used less-than-ethical tactics to acquire revenue from customers.

Techcruch recently unveiled footage of Zynga CEO Mark Pincus speaking to a group at an tech startup mixer about the methods Zynga used to make their earliest products profitable. The lowlight of his speech is the admission that "I did every horrible thing in the book to, just to get revenues right away."

Particularly, Pincus jokes about how one game encouraged players to download Zwinky, a notoriously difficult to remove toolbar, according to Ignite Social Media.

As John pointed out earlier this week, this part of the game industry is still in its earliest days. If it hopes to catch up with the rest of the industry, more regulations and ethical standards will have to be developed and implemented.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags gamessocial networking

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dave Rudden

GamePro
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?