Modern Warfare 2 pulls $310m on day one in US and UK

Activision claims that Modern Warfare 2 sold $310m on its first day would shatter day-one entertainment sales records

Activision says Modern Warfare 2 raked in an astonishing $310m on its first day of sales, a claim which, if accurate, would make it the biggest and fastest selling entertainment launch in history, annihilating sales records in every other medium.

The company estimates Modern Warfare 2 sold an unprecedented 4.7m units between the United States and UK during its initial 24 hour run. Yesterday GfK Chart-Track revealed first-day sales in the UK were 1.23m units, which would make put the number sold in the US at just shy of 3.5m. The UK number was roughly double the previous UK record-holder, Grand Theft Auto IV, which sold about 631k units.

Rockstar's sandbox crime-sprawl sold an estimated 3.6 million copies worldwide during its first 24 hours. Modern Warfare 2's 4.7m units only account for the US and UK, so expect that figure to climb as other territories weigh in.

Modern Warfare 2 launched on Tuesday with some 10,000 retail outlets in the US holding midnight release parties to accommodate consume demand.

"The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium," said Activision publishing CEO Mike Griffith in a press statement.

"The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."

Some had suggested the game would surpass The Dark Knight's film record of $155 million during its opening weekend last year--not only has it surpassed the record in less than half that time, it's doubled it.

The game seems to be selling at or ahead of projected numbers despite--or perhaps because of--controversy over terrorist scenes, dedicated multiplayer servers, retail pricing, the PC version's inclusion of Steam DRM, and a time-delayed online version release.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags activisioncall of duty: modern warfare 2

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Bitdefender 2019

This Holiday Season, protect yourself and your loved ones with the best. Buy now for Holiday Savings!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?