Apple changes App Store review process

Apple makes another move to keep apps on iPhone platform.

Apple may be feeling the Android heat. The company has changed the way it deals with iPhone app developers letting them now keep closer tabs on how their software is proceeding through Apple's strict App Store review process. Many see the move as yet another step by Apple to keep app store developers from defecting to competing mobile platforms - namely Android.

As first reported in Wired this week, a software developer can now see precisely when an app is "Ready for Review," "In Review," and "Ready for Sale." Before that, developers only got vague status bulletins from Apple giving the "average wait time" around finding out whether or not Apple has okayed an app.

Software developers began complaining loudly about Apple's review policies late last year, after Apple offered a hodgepodge of reasons for banning apps ranging from the Murderdrome comic book to the "Pull My Finger" fart joke app and Alex Sokirynsky's "Podcaster" app.

Meanwhile, many mobile developers have started to expand their mobile platform horizons by creating apps not just for iPhones but myriad other phone environments, including Android, RIM, Palm's Pre, and Microsoft's Windows Mobile.

To help pacify developers, Apple recently added a new in-app feature that lets users of free iPhone apps upgrade to expanded capabilities from directly inside the apps, so that a visit to the App Store is no longer needed

At the same time, fewer complaints have been emerging lately about applications getting arbitrarily rejected from the App Store.

But Apple's tops-down App Store policies again spurred confusion in late October, when Apple suddenly restored a 3G TV app formerly banned from its online store.

The iPhone still has a lot more applications for its users than any other mobile platform, with more than 100,000 applications available in Apple's App Store in comparison to "10,000-plus" on Google's Android Market, for instance.

Apple's move to improve communications should go a long way toward keeping developers in the iPhone fold, even though developers really still have no way of knowing in advance whether or not their software will make it into the App Store.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags apple iphoneapple apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jacqueline Emigh

PC World (US online)
Show Comments

Essentials

Cygnett 2500 ChargeUp Pocket Lightning Portable Power Bank

Learn more >

Mobile

Exec

Budget

TerraCycle Zero Waste Box Pens and Markers Small

Learn more >

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?