Dell will sell its smartphone first in China and Brazil

Developing markets will be the first to get the Android-powered Mini 3

In a surprising move, Dell said Friday it will sell its first-ever smartphone in Brazil and China, which should land on shelves as soon as the end of this month. The device, called the Mini 3, will run the Android operating system, an open-source mobile operating system project nurtured by Google.

Dell didn't release pricing or further technical details on the phone.

Rumors have circulated for months that Dell -- traditionally a desktop and laptop PC manufacturer -- would step into the crowded smartphone area. Dell said its move into smartphones was a "logical extension" of its consumer product strategy.

By launching in Brazil and China first, Dell clearly has its eye on developing markets. Dell will partner with China Mobile, the world's largest carrier by number of subscribers at more than 500 million.

The Mini 3 should be available there by the end of the month.

In Brazil, Dell is partnering with Claro, where the device should debut by the end of the year. Claro has about 42 million subscribers.

Entering the highly competitive smartphone market will be an uphill battle for Dell, according to Pete Cunningham, senior analyst at market research company Canalys. PC vendors like Toshiba, Acer and Asus are have already found it difficult to succeed, he said.

The exception is Apple, which made entering the smartphone market look easy. But Apple is unique and Cunningham doesn't think another company can copy its success.

For Android it's a small victory. Dell's device shows it's possible for new vendors to develop smartphones based on the operating system, Cunningham said.

However, both operators and consumers increasingly prefer smartphones from vendors they're familiar with, according to Francisco Jeronimo, research manager for European Mobile Devices.

For example, in Western Europe 92 percent of all smartphones sold during the first half of 2009 came from Apple, HTC, Nokia and Research In Motion, compared to 83 percent during the same period in 2008.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesChinaAndroidDellBrazil

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?