Games are most effective US Army recruitment tool

Most gamers recognize the hallmarks of a blatant marketing tool in the trappings of America's Army

A political column in this morning's Washington Examiner claims video games like America's Army are the most effective recruitment tools of the U.S. Army.

Taking advantage of the massive media blitz surrounding the recent Modern Warfare 2 release, military professional and regular contributor to the D.C. Examiner Peter Singer wrote at length about the connection between video games and modern combat. Citing Congressional testimony by U.S. Army personnel claiming that video games are their most effective recruiting tool, Singer also quotes a 2008 MIT study as finding "30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of [America's Army] and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined."

Most gamers recognize the hallmarks of a blatant marketing tool in the trappings of America's Army (mandatory registration with an Army website, glorified profiles of current personnel and free recruitment videos) but what's more disturbing is Singer's suggestion that video games are training players to be better warriors. Singer recalls meeting an Air Force Colonel and Predator squadron commander who was continually impressed by the ease new recruits demonstrated in adapting to "the fast-moving, multitasking nature of modern warfare."

Still, the familiar concerns abound about the desensitizing effect of virtual violence. Singer recalls the same commander claiming that "the video game generation is worse at distorting the reality of [war] from the virtual nature. They don't have that sense of what really going on," recalling the cold precision of the AC-130 gunship level "Death from Above" in Call of Duty 4 that may teach gamers how to "compartmentalize" the emotional trauma of combat.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags gamesus military

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Alex Wawro

GamePro
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?