Samsung beats 2009 handset forecast on touchscreen demand

Samsung has sold 50 million touchscreen handsets so far this year

Samsung Electronics is on track to beat its 2009 sales target of 200 million mobile phones, and touchscreen handsets will account for one of every five mobile phones it sells this year, the company said Monday.

The company did not provide a new mobile phone sales target.

Samsung held the second-largest share of the worldwide mobile phone market in the third quarter, trailing Nokia but well ahead of third-placed LG Electronics, according to market researcher IDC.

The South Korean electronics giant has sold 50 million touchscreen mobile phones so far this year, the company said. Last year, Samsung had only sold 10 million touchscreen handsets by the end of November.

"The growth in sales shows the rapid adoption of touchscreen phones by mainstream consumers," the company said in a statement, noting the importance of multimedia as well as sleek handset designs.

Touchscreens have become more popular on smartphones. The proportion of smartphones with touchscreens reached 45 percent in the third quarter of this year, up from 31 percent a year ago, according to market researcher Canalys.

Nokia, Research In Motion (RIM), Apple and High Tech Computer (HTC), in descending order of market share, together hold 80 percent of the smartphone market, Canalys says.

Samsung said its Star (S5230) multimedia mobile phone introduced in May is its best selling mobile so far, with sales passing 10 million units within six months of the launch, while the F480 has sold 9 million units since May 2008 and the Corby (S3650) has sold 3 million units in the two months since its September launch.

Samsung has sold most of its touchscreen handsets in Europe, 19 million, followed by the U.S. at 6.3 million, China at 3.4 million and South Korea at 3.0 million, the company said in the statement.

Nokia remained atop the worldwide mobile phone market with a 37.8 percent share in the third quarter, according to IDC.

Samsung came in second with a 21 percent share, followed by LG's 11 percent, Sony Ericsson's 4.9 percent and Motorola's 4.7 percent.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesmobile phonesmarket researchsamsungtouchscreens

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?