Yahoo's head of mobile takes on new duties

The top executive for Yahoo's Mobile business will now also run content services like Yahoo News and Sports

Yahoo has given the head of its mobile division broader responsibilities, in a sign that the search provider plans to focus even more on mobile opportunities.

David Ko, formerly senior vice president for Yahoo Mobile, is now senior vice president of audience and mobile for Yahoo in North America, the company said.

In his expanded role, Ko will run the development of Yahoo’s leading audience properties including News, Sports, Finance and Entertainment. He will also draw on his mobile experience to help Yahoo more tightly integrate mobile into the rest of the company, it said.

Ko has been with Yahoo for nine years, including a stint as managing director and vice president for Yahoo’s Asia Pacific mobile business. His biography on Yahoo’s Web site has not yet been updated to reflect his new position.

Ko’s promotion may indicate that Yahoo is pleased with the direction he has set for the company’s mobile business and that Yahoo is serious about growing its mobile operations.

At the CTIA conference in San Diego in October, Ko said that Yahoo’s mobile strategy was different from that of competitors like Google and Microsoft, and that its strategy seemed to be paying off.

While Google and Microsoft offer mobile-phone operating systems that could compete with potential partners, Yahoo doesn’t intend to build a phone or phone OS or get into providing mobile access, he said at the time. Instead, Yahoo will continue partnering with players in the mobile market, delivering mobile applications and generating revenue through advertising.

Yahoo’s deals with more than 100 operators and phone makers generate a tremendous amount of traffic for the company, Ko said in October. Those deals typically involve placing a Yahoo search bar on the home screen of a phone or including other Yahoo software on phones.

Yahoo also intends to continue to focus on Asia Pacific and emerging markets, where people are far more likely to have a mobile phone than a PC, he said.

The battle for mindshare among mobile users has grown increasingly intense as companies that started out delivering software and services to PCs look to the mobile environment for new revenue streams. Yahoo began offering mobile applications and content early on and has continued to do so, in competition with Microsoft, Google and others.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglesearch enginesYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?