Yahoo's head of mobile takes on new duties

The top executive for Yahoo's Mobile business will now also run content services like Yahoo News and Sports

Yahoo has given the head of its mobile division broader responsibilities, in a sign that the search provider plans to focus even more on mobile opportunities.

David Ko, formerly senior vice president for Yahoo Mobile, is now senior vice president of audience and mobile for Yahoo in North America, the company said.

In his expanded role, Ko will run the development of Yahoo’s leading audience properties including News, Sports, Finance and Entertainment. He will also draw on his mobile experience to help Yahoo more tightly integrate mobile into the rest of the company, it said.

Ko has been with Yahoo for nine years, including a stint as managing director and vice president for Yahoo’s Asia Pacific mobile business. His biography on Yahoo’s Web site has not yet been updated to reflect his new position.

Ko’s promotion may indicate that Yahoo is pleased with the direction he has set for the company’s mobile business and that Yahoo is serious about growing its mobile operations.

At the CTIA conference in San Diego in October, Ko said that Yahoo’s mobile strategy was different from that of competitors like Google and Microsoft, and that its strategy seemed to be paying off.

While Google and Microsoft offer mobile-phone operating systems that could compete with potential partners, Yahoo doesn’t intend to build a phone or phone OS or get into providing mobile access, he said at the time. Instead, Yahoo will continue partnering with players in the mobile market, delivering mobile applications and generating revenue through advertising.

Yahoo’s deals with more than 100 operators and phone makers generate a tremendous amount of traffic for the company, Ko said in October. Those deals typically involve placing a Yahoo search bar on the home screen of a phone or including other Yahoo software on phones.

Yahoo also intends to continue to focus on Asia Pacific and emerging markets, where people are far more likely to have a mobile phone than a PC, he said.

The battle for mindshare among mobile users has grown increasingly intense as companies that started out delivering software and services to PCs look to the mobile environment for new revenue streams. Yahoo began offering mobile applications and content early on and has continued to do so, in competition with Microsoft, Google and others.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGooglesearch enginesYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?