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Mindjet adds go-to-market expertise with new Vice President of Product Marketing

  • 04 December, 2009 09:57

<p>Sydney – December 4, 2009 — Mindjet®, the leading provider of collaboration and personal productivity solutions that visually connect ideas, information and people, today announced the hire of Felicity Wohltman as vice president of product marketing.</p>
<p>Wohltman brings 18 years of product marketing expertise to her role at Mindjet, where she will leverage her experience in launching products to help build awareness for Mindjet’s new web-based visual collaboration platform Mindjet Catalyst™. She will also be responsible for driving the company’s go-to-market strategy and supporting Mindjet’s expansion in the collaboration market.</p>
<p>“The market for collaboration products is expanding rapidly. Yet, while many promise a full collaboration experience, few actually deliver,” said Wohltman. “With Mindjet Catalyst, Mindjet created a product that truly allows people to work together so they can accomplish the task at hand. I’m thrilled to be joining the Mindjet team and look forward to growing mindshare for Mindjet Catalyst in broader markets.”</p>
<p>Prior to Mindjet, Wohltman served as vice president of marketing for Genius.com, where she was responsible for the development and execution of the go-to-market strategy and leading product marketing, corporate communications, sales enablement and customer acquisition programs. Previously, she was director of product marketing with Macromedia (acquired by Adobe) for its Breeze Solutions (later Adobe Connect) and oversaw the development and execution of several product launches. Wohltman also spent two years at WebEx Communications (now part of Cisco) as strategic director of marketing and communications and director of product marketing.</p>
<p>“Felicity’s experience bringing products to new markets adds another layer of expertise to our marketing team, which is crucial as we continue to reach new audiences about the power of visual collaboration,” said Scott Raskin, CEO of Mindjet. “Her knowledge of how to strategically market collaboration products will help to continue the spread of Mindjet’s message – that visual collaboration improves business results, ignites creativity and simply gets things done.”</p>
<p>About Mindjet
Mindjet provides collaboration and personal productivity solutions that visually connect ideas, information and people to save time, improve business processes and drive innovation. Mindjet is the only company to combine a visual productivity application (mind mapping) with a comprehensive collaboration platform. So whether you are driving the sales process, managing a project, building a strategic plan, running a brainstorming session, conducting a meeting, or simply getting organized, Mindjet helps you succeed with almost any business or personal productivity challenge.</p>
<p>Used by more than 1.5 million professionals around the world in 48 of BusinessWeek’s 50 “World’s Most Innovative Companies,” Mindjet solutions dramatically boost productivity and team effectiveness. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications and project management tasks more efficient and effective. Mindjet’s software and web-based solutions include the world’s leading visual productivity application, document and file sharing, secure workspaces and web conferencing. Mindjet products are available for free trial or purchase at www.mindjet.com/products/overview or through an extensive partner network at www.mindjet.com/community/partners/overview. Founded in 1997, Mindjet is headquartered in San Francisco and has offices throughout the U.S., Europe and Asia.</p>
<p>Contact Information
Phil Novack
Mindjet
415.229.4310
phil.novack@mindjet.com</p>
<p>David Frost
PR Deadlines for Mindjet
+61.2.4341 5021
davidf@prdeadlines.com.au</p>

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