Google promotes Place Pages in shop windows

Mobile-phone users will be able to "scan" a QR code to find more information about businesses

Google is introducing a mobile marketing campaign for Place Pages, a service for businesses that faced some early criticism when it launched in September.

Place Pages are Web sites that Google creates for businesses that appear on Google Maps. The pages include basic information like an address, maps and nearby transit options, as well as customer reviews posted to sites like Tripadvisor and Urbanspoon.

Google planned to announce Monday that it has begun sending out decals -- basically stickers -- that businesses with Place Pages can post in their shop windows. The decals display a type of bar code, called a QR code, that mobile phones can "scan" to find related information online.

People with iPhones, Android phones and BlackBerry devices will be able to use an application on the phone to take a photograph of the QR code in the window. The application will recognize the QR code in the photograph and launch the business’ Place Page in the phone’s browser.

IPhone users will be able to use the QuickMark application, which usually costs US$0.99 but will be free to the first 40,000 people who download it starting on Monday, Google said. On Android devices, consumers can use the free Barcode Scanner application.

Businesses can update and correct information on their own Place Pages. Google said it is sending the decals to the 100,000 most-searched-for businesses that have updated their Place Pages through Google's Local Business Center.

More than a million businesses have already “claimed” a Places Page, said Michaela Prescott, head of geomarketing for Google. It chose the most popular of those businesses by checking how many people are searching for them on Google or looking for driving directions to the business, she said.

Google plans to take the decal program international, and expects to hand out more decals to popular businesses early next year, she said.

Google introduced Place Pages in late September. When it launched, industry observers noticed that Place Pages were being ranked in Google results, leading to concern that Google was driving traffic to its own pages -- which feature advertising -- rather than to the source of information online.

Google said it had taken steps to prevent the Place Pages from appearing in its search results, although some continue to appear.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Google MapsGooglemobile marketingPlace Pages

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?