Samsung's Bada aims to bring apps to all

New mobile phone platform is designed to bring iPhone-like apps to cheaper smartphones. So, what's the catch?

Samsung has revealed a bit more about Bada, a new mobile phone platform that's supposed to bring apps to cheaper smartphones.

Bada will include a lot of the features you'd expect in a smartphone, such as motion and proximity sensors, accelerometers, face detection, and location-based services. Bada-based phones will focus on apps, and Samsung, like so many others, is trying to attract app developers with openness and flexibility. It's worth noting that Samsung will allow apps to control the dialer, send messages, and access contact lists. These are the kinds of features you see in, say, the iPhone.

But Bada phones will not be like the iPhone. Samsung calls it a "smartphone for everyone," in essence bringing the app-centric mentality of high-end smartphones down a notch to cheaper feature phones. The manufacturer believes there's a market for that, citing its own survey that found 42 percent of feature phone users willing to pay for apps, and 54 percent of those people saying they'd pay up to 5 Euros (roughly US$7) for apps.

So far, Bada has attracted some heavy hitters, particularly in gaming. Electronic Arts, Capcom, and Gameloft (developer of Ubisoft-licensed games, among others) will release games on the platform. Twitter and Blockbuster are also getting involved in Bada.

What's the catch? Samsung hasn't announced any phones yet, but I doubt Bada phones will be as desirable as high-end smartphones. Still, it's too early to judge. But in the United States, I see one potential snag: Any phone that consumes a lot of data, including Samsung's existing Omnia phones, is subject to the same US$30 or more for monthly data as high-end phones such as the iPhone and the Droid.

At that point, is downgrading worthwhile? If you want apps, you can get an iPhone or Droid Eris for UA$100, and Palm's Pre or Pixi for even less. At least then, you're getting proven app platforms instead of a fledgling one.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesiPhonesamsungBada

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?