Yahoo extends Twitter integration in search engine

'Tweets' will appear directly in Web search result pages

Yahoo will begin inserting Twitter posts directly into its general Web search results page on Thursday, expanding on an initial integration of Twitter into its search engine.

"Tweets" will now appear in a Twitter-labeled section within Web search results for queries related to what Yahoo algorithmically determines are hot topics at any given time, said Larry Cornett, vice president of consumer experience at Yahoo Search.

"This is showing that we're continuing to bring this real-time information to the search experience, but also directly integrated into the Web search page itself," Cornett said.

Last month, Yahoo added a Twitter tab to the "shortcut" boxes it sometimes displays at the top of Web search results for breaking news topics. Other tabs in those news shortcut boxes include photos and video clips.

All major search engines have been scrambling to incorporate feeds from social media sites like Twitter, which lets people and organizations post public text messages online.

In aggregate, these posts offer a pulse about what's on people's minds at any given point. Marketers have also embraced Twitter and other similar microblogging and social networking services as effective tools to promote their goods and services.

Thus, demand has grown for tools that let people search through public Twitter posts, a field that has become known as real-time search.

Although Yahoo plans to outsource Web crawling and indexing to Microsoft's Bing when the companies' search deal gets finalized, Yahoo will continue developing front-end enhancements, such as this Twitter integration, for its search engine.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags twittersearch enginesYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?