Yahoo extends Twitter integration in search engine

'Tweets' will appear directly in Web search result pages

Yahoo will begin inserting Twitter posts directly into its general Web search results page on Thursday, expanding on an initial integration of Twitter into its search engine.

"Tweets" will now appear in a Twitter-labeled section within Web search results for queries related to what Yahoo algorithmically determines are hot topics at any given time, said Larry Cornett, vice president of consumer experience at Yahoo Search.

"This is showing that we're continuing to bring this real-time information to the search experience, but also directly integrated into the Web search page itself," Cornett said.

Last month, Yahoo added a Twitter tab to the "shortcut" boxes it sometimes displays at the top of Web search results for breaking news topics. Other tabs in those news shortcut boxes include photos and video clips.

All major search engines have been scrambling to incorporate feeds from social media sites like Twitter, which lets people and organizations post public text messages online.

In aggregate, these posts offer a pulse about what's on people's minds at any given point. Marketers have also embraced Twitter and other similar microblogging and social networking services as effective tools to promote their goods and services.

Thus, demand has grown for tools that let people search through public Twitter posts, a field that has become known as real-time search.

Although Yahoo plans to outsource Web crawling and indexing to Microsoft's Bing when the companies' search deal gets finalized, Yahoo will continue developing front-end enhancements, such as this Twitter integration, for its search engine.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags twittersearch enginesYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?