Who needs a Nokia store anyway?

Nokia needs to focus, and retail sales under its own banner aren't necessary.

Nokia's plan to close flagship stores in New York and Chicago makes perfect sense.

Here's a company that, at least in the United States, is struggling for some direction. When it comes to phones, for example, it seems Nokia can't quite decide what market it wants to court. Nokia's new N900, a luxurious smartphone powered by the company's budding Maemo operating system, was supposed to be geared towards enthusiasts while Nokia builds more high-end phones on par with the iPhone or Motorola's Droid.

But then came a report that only one Maemo-based phone will be released in 2010, followed by Nokia's assertion that it's still dedicated to Symbian and will upgrade the old operating system to sell more cheap phones.

Then, there's the Booklet 3G, Nokia's first foray into netbooks. It's a nice enough machine, covered in aluminum and packing a 16-cell battery for up to 12 hours of battery life, but as netbooks go, it's pricey, selling for $300 with a monthly 3G service plan and $600 without it. What's really interesting, though, is how Nokia thought this would be a consumer machine, not a computer for enterprise, as it's turning out to be.

The point is that unlike Apple, which shoots for consumer-friendly luxury, or Samsung, which appears to enjoy its middle-class status, Nokia doesn't have a strong identity. So while the company searches its soul, perhaps grand storefronts in New York and Chicago aren't the best idea.

With all that in mind, Nokia's official stance seems logical: You can get Nokia products elsewhere, either at its 600,000 smaller retail outlets around the world, or at other retailers. Best Buy, for example, is the exclusive Booklet 3G seller through the holidays; and Amazon sells the N900 at a considerable discount. At least in those venues, the individual products don't have to say anything about the brand.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailNokiamobile phones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?