Amazon pushes Kindle iPhone app to international markets

The early e-reader is feeling pressure from Nook and other upcoming devices.

Amazon on Monday announced that the iPhone companion app for its Kindle ebook readeris now available in more than 60 additional countries. The move comes after the Internet retailer expanded international availability of its Kindle device earlier this fall and faces stiff homeland competition from the Barnes & Noble Nook.

The free Kindle for iPhone app iTunes link] lets you read books you purchased on the Kindle straight onto your mobile phone, and you can also synchronize bookmarks between the devices using Amazon's Whispersync technology. The iPhone app is part of Amazon's cross-platform strategy, making your Kindle purchases available also on your PC (and soon on Macs and BlackBerry phones).

Amazon started selling the Kindle outside the U.S. earlier this year, and the expanded international availability of the iPhone app is seen as the company's strategy to reach more users on multiple platforms. Additional features of the Kindle for iPhoneapp include the capability to purchase books from the Kindle Store and also read the beginning of a book for free before purchase.

Barnes & Noble, whose Nook ebook reader was launched last week, is the main competitor of the Kindle. The Nook features an additional color touchscreen next to the e-ink display designed for reading the text, but the Barnes & Noble reader didn't receive a warm welcome from many reviewers due to buggy software. Barnes & Noble also offers a free iPhone and iPod touch app to access their bookstore, alongside PC, Mac. and BlackBerry counterparts.

Amazon refuses to divulge sales numbers of the Kindle, but the company said that it hit a sales record in November, topping all previous months in the two-year history of the device. 2010 is set to be a tougher year for the Kindle, as besides the Nook, the device will see new competitors from Plastic Logic, Asus and possibly Apple.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags amazoniphone app storekindleamazon kindlee-readers

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?