Australian PC market Q2 results: Shipments skyrocket, revenues rocked

IDC Q2 2003 figures for the Australian PC market, released this week, show strong unit shipments but a fall in revenues.

A total of 689,587 PCs were shipped in the quarter. This is an increase of 19.2% over the shipments in Q2 2002. IDC's figures for revenue for the PC market shows AUD$1.55 billion in Q2 2003 compared with AU$1.59 billion in Q2 2002, a drop of 2.5%.

"IDC has seen the cost of PC components come down steadily," claims Imraan Ali, analyst, computing hardware at IDC. "This has meant vendors are able to offer much lower priced PC systems to both commercial and consumer customers who are demanding as much bang for their buck as possible. Also many vendors have adopted a volume strategy. That is, lower margins per unit but looking to reap the rewards through increased volumes in the marketplace. This is especially true in the desktop space."

Pricing Trends in the Australian PC market
PC Market Segment Year-on-Year (2Q 02 vs 2Q 03) Quarter-on-Quarter (1Q 02 vs 2Q'03)
Desktop -10.4% -3.5%
Notebook -7.5% -2.1%
Total Market -8.1% -1.9%
Source: IDC

Ali attributed shipment increases in the quarter to strong growth in the commercial desktop market due to business confidence, end of financial year spending, renewal of business PCs purchased due to the Y2K problem, and vendors being more price flexible.

Hewlett-Packard and Dell continue to control first and second place in PC shipments. Combined they supplied 30.9% of PCs in the quarter. This was line-ball with Q1 2003 but down 2.1% on Q2 2002. IBM turned in a strong result to take third place with 8.5% of PC shipped. Hewlett-Packard also took first place in the notebook market this quarter from traditional market leader Toshiba.

Market Share 2Q 2003 (Units)
Vendor Share
HP 19.5%
Dell 11.4%
IBM 8.5%
Acer 6.3%
Optima 5.6%
Others 48.7%
Total 100.0%
Source: IDC

Market Share 1Q 2003 (Units)
Vendor Share
HP 20.2%
Dell 10.6%
Toshiba 6.3%
IBM 6.1%
Acer 6.0%
Others 50.8%
Total 100.0%
Source: IDC

Market Share 2Q 2002 (Units)
Vendor Share
HP 22.5%
Dell 10.5%
Acer 8.1%
IBM 8.0%
Toshiba 5.7%
Others 45.2%
Total 100.0%
Source: IDC

Market Share Full Year 2002 (Units)
Vendor Share
HP 19.9%
Dell 11.5%
IBM 7.6%
Acer 7.4%
Toshiba 5.6%
Others 48.0%
Total 100.0%
Source: IDC

According to Ali strong competition in the PC market will continue. "Vendors are going to have to work that much harder to make a buck in this business."

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ben Gerholt

PC World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?