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Seagate Eyes Australian Consumer Market

  • 28 January, 2005 09:27

<p>Seagate Technology (NYSE: STX), the worldwide leader in hard disc drives, today flagged its intention to secure a significant share of the Australian consumer storage market, launching a range of external storage products and announcing its first two retail partners for Asia Pacific - Harvey Norman and Harris Technology.</p>
<p>The four consumer products launched today by Seagate have been designed to address consumers’ needs for reliable, flexible and simple storage. They include the new Seagate 5GB Pocket Hard Drive, Seagate 100GB Portable External Hard Drive, Seagate 5GB Compact Flash Photo Hard Drive and Seagate 400GB External Hard Drive. All products will be available from Harvey Norman and Harris Technology at price points under A$620</p>
<p>“Consumers want easy to use, plug-and-play solutions that don’t require an electrical engineering degree to master. That’s why Seagate has designed its consumer products to be exceptionally easy to use, while maintaining our signature reliability and performance,” said Robert Yang, Seagate’s Managing Director ANZ. “Today’s product announcements place Seagate at the forefront of rapidly evolving consumer storage trends in Australia.”</p>
<p>The Seagate Pocket Hard Drive, which has just won the Consumer Electronics Show Innovation Award for 2005, is the world’s first 5GB hard drive truly small enough to fit in a pocket or backpack. The Pocket Hard Drive is a cool-looking, sleek round shell with a robust design and high shock tolerance enabling mobility and making it as convenient as a traditional USB thumb drive but with an incredible 5GB of storage in a USB 2.0 bus powered design. The Pocket Drive is the convenient way to carry digital music (up to 74 hours), photos (4,000 1MB images), digital video (4.5 hours) and business files. Its 5-GB capacity enables users to store far more than USB thumb drive at similar price points - making it a very cost-effective storage alternative. Priced at $349, the Pocket Drive is available now.</p>
<p>The Seagate 100GB Portable External Hard Drive is the world’s first USB 2.0 external drive featuring a 100GB of portable storage and a 2.5-inch hard drive with a blazing fast 5,400-rpm spin speed. The Portable External Hard Drive is contained in a sleek, light weight and very small footprint which is perfect for travel. The drive is hot swappable and requires no power cords or adaptors. It includes built-in self-monitoring technology to check for data safety and drive performance. Priced at $599, the 100GB Portable External Hard Drive is available now.</p>
<p>Seagate’s Compact Flash Photo Hard Drive, announced at CES 2005, is the first 5GB CompactFlash media storage card ever introduced. It offers unparalleled capacities at cost-effective price points for digital photography hobbyists and professional photographers that shoot and store large volumes of high-resolution digital photos. It’s ideal for high-resolution, point-and-shoot and professional digital cameras with a Compact Flash type II media slot and it’s the most cost-effective solution for entertainment, gaming and PDA devices that use Compact Flash Type II media. The Compact Flash Photo Hard Drive will be available later in 2005.</p>
<p>Seagate’s 400GB External Hard Drive delivers the highest consumer design standards ever seen in a hard drive. Available with easy push-button backup and award-winning backup software, the Seagate External Hard Drive offers the most convenient way to store all the treasures of a digital lifestyle, allowing PC and Mac users to safely store massive amounts of digital video and pictures, business files, the latest computer games, favorite music, and more. The 3.5-inch 400GB external drive features an interlocking design so users can stack multiple Seagate External Hard Drives horizontally, or place the drive vertically for the smallest footprint on the market. Priced at $619, it is available now.</p>
<p>Warranty</p>
<p>All the Seagate consumer products feature a worry-free one-year warranty that covers all parts and labor, plus free technical support even after the warranty ends.</p>
<p>Other Products</p>
<p>Seagate’s External Hard Drive and Portable Hard Drive are also available in different capacities:</p>
<p>External Hard Drive</p>
<p>160GB - $299</p>
<p>200GB - $399</p>
<p>300GB - $499</p>
<p>Portable Drive</p>
<p>40GB - $299</p>
<p>###</p>
<p>About Seagate</p>
<p>Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.</p>
<p>Seagate, Seagate Technology and the Wave logo are U.S. registered trademarks of Seagate Technology LLC. All other trademarks or registered trademarks are the property of their respective owners. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting</p>
<p>Submitted on behalf of Seagate Technology by Einsteinz Communications. For more media information please contact Pru Quinlan on (02) 9965 7227 or pru@einsteinz.com.au</p>

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