Apple's iPhone takes No. 2 user base slot in U.S.

Passes Windows Mobile, but still behind RIM by 6M users

Apple's iPhone user base is now the second-largest in the U.S. smartphone market, passing Windows Mobile-based models to slip into the spot behind Research In Motion's (RIM) BlackBerry, research firm comScore said today.

In the three months ending in October, Apple 's iPhone was used by nearly 9 million Americans as their primary phone, said Mark Donovan, senior analyst with Virginia-based comScore.

That compared with the almost 15 million who identified RIM as the maker of their primary smartphone in the monthly surveys comScore conducts of U.S. mobile subscribers over the age of 13. Phones powered by Microsoft 's Windows Mobile, meanwhile, were used by an estimated 7.1 million people during the same period.

According to comScore, approximately 36 million Americans own a smartphone, while around 196 million rely on a traditional cell phone.

"The surveys aren't a measurement of sales velocity in the last quarter, but of the installed base using the phone as their primary," cautioned Donovan, who acknowledged that the iPhone has been outselling Windows Mobile phones for some time. "But there has been a large installed base of Windows Mobile phones out there, which accounts for its strength until recently."

In the three months ending in July 2009, the iPhone and Windows Mobile were neck and neck, with a user base of 6.63 million and 6.66 million, respectively.

And Windows Mobile is in for some more hurt, said Donovan, citing a report comScore issued today that said prospective smartphone buyers were predominantly leaning toward buying iPhones and Google Android-based phones in the next 90 days. According to that data, 20% of those who said they planned to buy a smartphone in the next three months pegged Apple's iPhone as their intended purchase, while a total of 17% identified an Android phone -- 8% tagged Verizon's Droid , for instance -- as their expected buy.

Donovan credited Verizon's Droid advertising for increasing consumer awareness of Android-based models, which had garnered only a 7% share of the future purchase plans as recently as July.

"There's some serious momentum behind Android," said Donovan. "The iPhone and Android have set the bar at a new high for smartphones."

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld . Follow Gregg on Twitter @gkeizer , send e-mail at gkeizer@ix.netcom.com or subscribe to Gregg's RSS feed .

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Applemobile phonessmartphonesiPhoneiPhone 3GSRIM BlackBerry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?