59 per cent of Brits want 'green' online retailers

A quarter expect websites to be powered by renewable energy

Over half of Brits (59 percent) look for 'green credentials' when choosing online retailers, says 1&1 Internet.

Research by the web hosting company revealed that increasingly Brits expect retailers to use eco-friendly processes and services during manufacture and distribution, with 25 percent claiming they will only buy from an online retailer if its website is powered by renewable energy.

Furthermore, 20 percent claimed they were more likely to buy from a retailer that displays its carbon footprint on its website and 37 percent of web users said online retailers should be reducing their environmental impact to the same degree as high-street stores.

1&1 also said 10 percent of Brits suffered from 'eco-guilt', which leads them to weigh-up the environmental cost of each online purchase they make.

Oliver Mauss, CEO of 1&1 Internet, said: "As more of us think about our personal impact on the environment, there has been a surge in demand for greener practices in retail. A significant proportion of British consumers now expect all types of retailer to power their operations with renewable energy, and for online stores that should start with their website."

"By implementing more eco-friendly technologies such as green-hosting, smart retailers of any size can demonstrate their effort to lower environmental impact and can bolster customer loyalty and spend in doing so."

3.0

Broadband speed test

See also: 3 ways to make Christmas shopping greener

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-commerceonline shopping

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carrie-Ann Skinner

PC Advisor (UK)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?