CES: DisplayLink says USB 3.0 video coming soon

New chip to ship in 2010; could be in consumer electronic devices by next Christmas

DisplayLink Inc. has disclosed plans to ship a chip that enables video to run in "SuperSpeed" USB 3.0 standard devices in the second half of 2010, which would allow its use in consumer products as early as next Christmas.

At the International Consumer Electronics Show (CES) in Las Vegas next month, the semiconductor startup plans to demonstrate a USB 3.0 device running its chip that will transmit video at up to 4.8 gigabits-per-second, USB 3.0's maximum rate, said Dennis Crespo, executive vice-president of marketing and business development at DisplayLink.

The video transmission would be 10 times greater than the current USB 2.0 standard's maximum throughput of 480 megabits-per-second, and "faster than any video peripheral for PCs today," Crespo said, citing the still-popular VGA and DVI video adapters, as well as devices using the newer DisplayLink and HDMI formats.

DisplayLink already sells a USB 2.0 version of its chip. The current chip is used in laptop docking stations, pocket-sized video adapters and monitors.

Running Windows 7, DisplayLink's USB 2.0 chips enable games to be displayed at 60 frames-per-second and in high-def video at 26 to 27 frames per second, Crespo said. The USB 3.0 chip will be even faster, enabling monitors connected to laptops and netbooks to display HD video and 3D games without any flickers, he added.

Devices using the USB 3.0 version of the chip will appear at next year's CES, he said, though some may be available in time for the 2010 holiday season.

The upgraded video adapters and docking stations won't be useful, however, until laptops and netbooks arrive sporting USB 3.0. That should happen by Christmas, 2010, Crespo said, as Intel Corp. pushes notebook motherboards to manufacturers.

In 2009, Palo Alto, Calif.-based DisplayLink expects to ship about 2.3 million chips, more than double 2008's 1 million total, Crespo said.

DisplayLink counts Dell Inc., Hewlett-Packard Co., Lenovo Group Ltd., Toshiba and 30-odd other hardware makers as customers. "The only company we don't have is Apple," Crespo said. "I think it shows that the market has accepted our technology."

On the other hand, Crespo acknowledges that sales to LCD display makers have been disapponting. Samsung is the sole manufacturer building USB video connectivity into their screens. Crespo attributed the poor sales to recessionary pressures leading monitor makers to keep costs down.

Analysts like Brian O'Rourke of In-Stat believe that the USB standard will soon start to catch on with LCD makers. He predicted that 70 million USB-enabled monitors will ship in 2013.

DisplayLink has also backed off from its once-ambitious plans to battle DisplayPort and HDMI in the PC market.

"We were trying to make USB video the primary solution for desktop machines, but the market has changed a bit towards notebooks and netbooks, so why fight the trend?" Crespo said. "We're now squarely focused on making USB video the solution for your second or third screen."

On the fight between DisplayPort and HDMI, Crespo said that the latter appears to be winning, judging by the number of requests DisplayLink gets from customers for USB-HDMI compatibility.

"HDMI seems to have picked up momentum," he said.

Join the PC World newsletter!

Error: Please check your email address.

Tags USB 3.0superspeed usb

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Lai

Computerworld (US)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?