Groups urge FTC to block Google's AdMob buyout

Two consumer groups sent a letter to the FTC as the regulator weighs the Google deal

Two consumer groups urged U.S. regulators on Monday to block Google from acquiring mobile advertising provider AdMob, citing potential harm the deal could cause to users, advertisers and application developers.

Google's plan to acquire AdMob for US$750 million, announced last month, "would substantially lessen competition in the increasingly important mobile advertising market," said the letter, signed by representatives of the groups Consumer Watchdog and Center for Digital Democracy. It was addressed to the Federal Trade Commission, the regulatory body that Google last week said had asked the company for more information about the deal.

Google did not immediately reply to a request for comment, but the company has said it does not see any regulatory issues with the purchase. "The rapidly growing mobile advertising space is highly competitive with more than a dozen mobile ad networks," Paul Feng, a Google product manager, said in an official blog post last week.

The consumer groups argued in the letter that the combined body of information about consumer behavior gathered by Google and AdMob would threaten user privacy. It also argued that the buyout would reduce competition by bolstering Google's dominance in the advertising industry and could hurt mobile application developers, who would have fewer choices when seeking a revenue-sharing partner for ads in their apps.

Google has said AdMob's focus on mobile display and in-application ads would complement its own strength in mobile search ads.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googlemobile phones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Owen Fletcher

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?