Study: Online video booms, but MySpace viewers, videos drop

Google remains at the top, while Hulu is taking big strides, according to comScore

Online video consumption has skyrocketed in the U.S., and while Google remains safely at the top of the heap, entertainment-heavy MySpace ironically has seen a drop in unique viewers and videos served.

In November 2009, MySpace had 38.6 million viewers who watched 333.4 million videos, down year-on-year from 52.5 million viewers and 371 million videos, according to comScore figures.

This contrasts negatively with the monumental growth in the U.S. in general. In November 2009, 170.6 million U.S. residents watched almost 31 billion videos, an average of 182 videos per person, comScore said Tuesday. That's up from 146 million unique viewers and 12.7 billion videos, almost 87 videos per viewer, in November 2008.

When asked for comment, MySpace, which has traditionally had a strong focus on recording artists and entertainment in general, didn't dispute the comScore numbers, but pointed out that on a per user basis, its online video engagement is up.

For example, according to comScore, in November 2008 the average MySpace user watched 7.1 videos, while a year later the average user watched 8.6 videos, while minutes per viewer and minutes per video also grew significantly.

"Our user engagement numbers for video were higher than ever -- highly engaged users are staying on MySpace and watching more videos," MySpace said in an e-mailed statement.

Still, there is no getting around the fact that the overall trend is an increase in unique viewers and in videos watched, not a decrease in those two categories.

For example, Hulu took big strides in November 2009, growing its number of unique viewers from 22.5 million to 43.7 million, and its number of videos from 226.5 million to 924 million, speeding past MySpace in both categories. In the area of engagement, Hulu also shined: its average viewer watched 21.1 videos during the month.

Unsurprisingly, thanks to its YouTube site, Google served up 12.2 billion videos, almost a 40 percent share of the market. It had 129 million unique viewers, who watched an average of almost 95 videos each. That is up from 5.1 billion videos and 98 million unique viewers -- an average of 52.2 videos per viewer -- in November 2008.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?