French government urged to tax online ad revenue

A tax on Google -- and other ad networks -- would be used to pay artists losing out to online piracy

A report commissioned by the French Minister of Culture Frédéric Mitterrand urges the introduction of a tax on online advertising such as that carried by Google, which would be used to pay the creators of artistic and other works who lose out to online piracy.

The tax, a small percentage of revenue from online advertising shown to French Internet users, would be honor based, with advertising network operators such as Google, Microsoft, AOL or Yahoo required to declare how much they make.

Such a tax could raise €10 million ($14.3 million) a year for creators, estimated the authors of the report, Creation and Internet.

The authors recognize that France could never introduce such a tax in isolation, noting that ideally the government should encourage other European countries where creators face similar economic challenges to introduce such a tax.

The report was written by Patrick Zelnik, Guillaume Cerutti and Jacques Toubon. Zelnik is president of Impala, a network of independent record companies, Cerutti is a former head of the French consumer protection directorate and Toubon a former Minister of Culture and Minister of Justice known for championing a law enforcing the use of the French language in advertising.

Mitterrand asked the three to report on whether the range of music, films, books and other cultural products offered for legal download is attractive and reasonably priced, and on whether the creators of such products receive a reasonable proportion of the revenue derived from them.

With a significant proportion of online content offered free to consumers, supported by advertising, it was inevitable that the authors would turn their attention to the services by which that advertising is sold and delivered, with Google chief among them.

In their report, the authors also called on the French antitrust regulator, the Authorité de la Concurrence, to look at whether Google has a monopoly on search engine and search advertising services in France, and whether the problems faced by online publishers could in any way be related to Google's business methods.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags online advertising

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?