Apple puts Lala music service to work

Apple quietly launches a new feature, offering 30-second song previews in the Web-based version of iTunes.

Apple has put to use its acquisition of the Lala service from late last year, now allowing 30-second song previews in the Web-based version of the iTunes Charts. The quietly-launched feature completes the experience of the iTunes Web preview, initially launched in November 2009.

Up until now, the browser-based iTunes Charts lacked the possibility to preview a song before purchase; to do so, you had to open the iTunes software. But the new song previews allow users to listen to samples encoded at 44.1 AA 300+ kbits/second using QuickTime.

To check out the new feature, you can head over to iTunes Charts and click on an album. From there, you just have to hover over a track and a small button will let you listen to 30 seconds of the selected song. You can also view the song in iTunes, from where you can purchase it.

In December 2009, Apple purchased the Lala music streaming service for a reported $85 million, beating Google's bid for the service. But Apple's acquisition left many wondering how the Cupertino company would integrate Lala into iTunes.

Many speculated that Apple could use Lala for an upcoming Web-based version of iTunes, which would store your music purchases online rather on a computer. The song previews introduced today could signal the beginning of such a move.

Other possible ways of integrating Lala into iTunes were highlighted by my colleague Paul Suarez, such as cheaper prices and streaming options, full song previews or Genius-style radio stations in the iTunes desktop software.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppleiTunesLala

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?