Adidas miCoach faces tough fight against Nike+iPod in US

The miCoach Pacer is designed to help people achieve 2010 fitness goals

Athletic shoe maker Adidas launched the latest version of its miCoach training gadgets in the U.S. alongside the International Consumer Electronics Show in Las Vegas this week in the hope of enticing people to use the system to meet their New Year's goals.

The Adidas miCoach Pacer is a set of gadgets designed to coach a person through running workouts and keep track of progress with a sync feature to an Adidas' Web site to record data and offer advice.

The miCoach Pacer package, which for US$139.99 includes the miCoach Pacer device, a heart monitor and sensor that either fits inside certain Adidas running shoes or on the shoelaces of any kind of shoe, faces stiff competition against Nike, which promotes a similar sports package with Apple that work with iPod digital music players.

The idea behind both devices is to help people get more out of their workouts in terms of training data and coaching, while enjoying digital music. Adidas originally launched the miCoach system with a mobile phone from Samsung Electronics with a built-in digital music player a few years ago. That system was sold in Europe and not in the U.S.

The new miCoach Pacer package does not include a Samsung device nor do the companies work together to promote it in North America, Adidas representatives said.

The biggest difference between the Adidas and Nike+iPod systems is that the Adidas miCoach works with any digital music player and any kind of shoe, while Nike+iPod is designed exclusively for Nike shoes and iPods. The miCoach system also does not require the purchase of a digital music player. It can be used stand alone, but the miCoach Pacer will only coach during a workout, it won't play songs.

Both systems offer Web sites with exercise information, advice and systems to track workouts as well as other interactive features, such as ways to share music lists or let friends see your workout progress.

The miCoach system may have an advantage in languages, with 11 for narration on the Pacer, including American English, Cantonese and Mandarin Chinese, Korean, Japanese and Russian, as well as 14 languages on the miCoach Web site. It was unclear how many languages the Nike+iPod system supported, and Nike did not immediately respond to a request for clarification.

There are certainly other systems to use for anyone who wants to keep track of their workouts. One system is an iPhone app called Runkeeper that works by using the GPS on the iPhone 3G or 3GS to track distance, time, speed, pace, calories burned, elevation, and path traveled. There's a free version of the app and a pro version you can pay for, as well as record keeping on the Runkeeper Web site.

GPS device maker Garmin also offers an exercise device to keep track of workouts, watches with-built in GPS, heart rate monitors and other capabilities.

The miCoach Pacer system, incidentally, can be used with the Garmin watches, according to an Adidas representative. Executives at the Adidas news conference also said future devices will include more athletic clothing with functions sewn into the fabric for heart monitoring and other functions.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleipodAdidas miCoachNike+iPodNike

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?