Samsung 3D TVs likely to reach Australia in April

Company also plans launch of TV app store

Samsung plans to release its 3D-compatible LED televisions in Australia, with models expected to be released in mid-April.

Mark Leathan, Samsung Australia's head of marketing for consumer electronics, said the two TV trends highlighted at the recent Consumer Electronics Show in Las Vegas were the imminent launch of 3D TV and the continuing growth of the super-thin, edge-lit LED television market.

Leathan told GoodGearGuide that Samsung planned to release 3D-compatible sets in Australia in around three months, and that the current edge-lit LED TV line-up would be expanded from three to six distinct series. The company is still deciding on plans for the release of a 3D retail bundle, which may feature a Samsung 3D TV accompanied by a compatible Blu-ray disc player or home theatre system. Samsung also plans to sell the necessary active shutter glasses in retail stores, and will bundle either four or two sets of glasses with each television sold.

When asked about the price of 3D-ready televisions, Leathan suggested that the premium compared to regular TVs wouldn't be as high as many people may expect. "It shouldn't be a massive leap — it will be like the difference between buying an LCD and an LED TV." LED-backlit televisions currently cost around 10% more than regular LCDs.

Samsung also plans to launch an online application store for Internet-enabled televisions this year. Building on the technology already implemented in Samsung's current Series 7 and 8 LED televisions, Leathan said the main hurdle was certifying applications for the Australian market. More information on the Samsung application store will be announced closer to the launch of the company's 3D TVs.

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Campbell Simpson

Campbell Simpson

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