ATI cards so easy to install that a monkey could do it?

AMD's tech monkey demonstrates how easy it is to install new ATI graphics cards.

Spend too much time monkeying around with the inside of your PC? Wish you had a trained primate to install the latest and greatest graphics cards? In its latest advertisement that left us agape, ATI demonstrates via Louie the primate that its cards are so easy to install in your PC that even "a monkey can do it!" Video after the jump.

The minute-long clip shows a perplexed Louie unscrewing the case of a PC, inserting an ATI Radeon graphics card, putting the PC's case back together, then installing drivers before enjoying video games and movies on the upgraded system with a look of utmost glee.

AMD does confess that training Louie took over a month (involving showing hours of videos of hardware upgrades) and that the footage for this clip was shot in one day. While most of GeekTech's readership could probably install graphics cards in their sleep, I'm sure that an ad like this one will appeal to consumers who are scared of opening their PC's case with a screwdriver.

You too can go bananas over the latest offerings from ATI Radeon as their newest DirectX 11 graphics cards start at under US$180. The question remains: next, can we get a howler monkey to install a sound card?

[Via DailyTech]

GeekTech blogger by day, astronomer by night, Alessondra takes apart laptops with a soldering iron in one hand and a multimeter in the other.

Follow GeekTech on Twitter or Facebook.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AMDgraphics cards

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Alessondra Springmann

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?