AMD to fill Intel price gap with dual-processor Athlon

The new dual-processor Athlon will sport DDR (double data rate) memory, AMD's 760 MP chip set, debut at speeds well past 1GHz, and intentionally undercut Intel's Foster pricing, sources said.

Intel's Foster, the code name for its hybrid Pentium 4/Xeon chip, will debut at 1.4GHz and operate with Rambus memory, according to Intel officials. Pricing for Foster, which undergoes its first public demonstration this week, has not yet been revealed.

Intel recently announced it would push its Pentium 4 chips for single-processor devices such as PCs, while the dual-processing needs of workstations and servers will be met by Foster. The move drew criticism from many industry experts who felt Intel was simply trying to put extra pricing distance between its PC chips and its multiprocessor chips.

Prior to Intel's decision, users routinely used less expensive Pentium III chips in multiprocessor devices instead of pricier Xeon chips, said Nathan Brookwood, principal analyst at Insight 64.

Rob Enderle, an analyst at Giga Information Group believes the new AMD Athlon could spell a win for AMD.

"If you combine a strong offering from AMD with a price uplift from Intel [with Foster], you will get a large number of the performance-buying audience interested. DDR has looked stronger to that audience than Rambus, and if the [Foster] price increase by Intel looks like a slap, then AMD wins this round," Enderle said.

AMD's 760 MP chip set could give the company's new Athlon an edge over Intel's Foster, Brookwood said.

"Because of [AMD's] architecture, each chip has a direct path to the chip set. That should give them some performance advantages," Brookwood said.

Intel will answer any performance claims by AMD with sheer processor speed, quickly pushing Foster near the 2GHz mark, predicted Brookwood.

Workstations will be fresh territory for AMD. The new Athlon will be the first AMD chip to try and tap the dual-processor workstation market, Brookwood said.

On the other hand, Intel has made significant headway into the dual-processor workstation market during the last few years, beating out Unix workstations from companies such as Sun Microsystems.

"If you look at what's gone on in the workstation market, the Unix workstation market has been stuck at a million to a million and a half units per year. And the Intel market is now at 2 to 3 million units per year," Brookwood said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Neel

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?