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Simms International Signs Partnership with invisibleSHIELD

Simms International has signed a partnership with invisibleSHIELD to distribute its ultra-tough, patented film for protecting electronic devices such as iPods, laptops, cell phones, digital cameras, PDAs and GPS systems. It is the first scratch protection solution of its kind on the market.
  • 19 January, 2010 13:18

<p>Simms International, the leading Apple® distributor and supplier of IT products and services, has announced the latest addition to its product portfolio: invisibleSHIELD(TM), manufactured by ZAGG Inc. invisibleSHIELD is an ultra-tough, patented film for protecting electronic devices such as iPods, laptops, cell phones, digital cameras, PDAs and GPS systems. It is the first scratch protection solution of its kind on the market.</p>
<p>Combining military-grade scratch protection with precision-cut designs, the invisibleSHIELD allows customers to use electronic devices without the fear of scratches or nicks, while maintaining the aesthetic look and feel of their mobile device.</p>
<p>Danny Moore, Managing Director of Simms International, said: “The new addition of invisibleSHIELD to our product portfolio is a perfect complement to our Apple iPod and laptop business.”</p>
<p>“invisibleSHIELD is the number one product in the field which entirely fits Simms’ determination to partner with category leading vendors,” he said.</p>
<p>Paul Branagan, who represents invisibleSHIELD in Australia, said: “We are very excited about this relationship with Simms. They have such a good reputation, particularly within the Apple brand, so they are a great match for us.</p>
<p>“Although invisibleSHIELD is perfect for a variety of brands, Apple is our number one priority.”</p>
<p>Simms has identified opportunities for invisibleSHIELD across its customer set, in particular its top iPod and iPhone retailers.</p>
<p>“We’re here to support Simms across their corporate and retail channels,” Branagan said.</p>
<p>About Simms International</p>
<p>Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Its mission is to be the number one partner for its vendors in its chosen markets. Its vendors are category leading or have the potential to be and Simms offers exclusivity to each vendor in each category it represents. For more information, please visit:</p>
<p>About invisibleSHIELD(TM)</p>
<p>The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold millions of units. Currently, invisibleSHIELD offers more than 4,000 precision pre-cut designs with a lifetime replacement warranty through For more product or investor information please visit the company's web site at www.</p>
<p>For further information please contact:</p>
<p>Belinda Stevens Simms International 02 9026 3141
Shuna Boyd BoydPR 02 9418 8100</p>

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