Nokia to offer navigation tools for free

New version of Ovi Maps competes with Google's offerings on Android

A new version of Nokia's mapping service Ovi Maps will include turn-by-turn voice guidance for walking and driving navigation for free, Nokia said on Thursday.

The launch is a direct response to Google, which in October launched a new version of Google Maps Navigation for version 2.0 of its Android operating system. It combines Google Maps, Street View, voice search and turn-by-turn voice directions.

"With Google's move to make [advanced navigation] free it was only a question of when Nokia would follow that route as well," said Paolo Pescatore, analyst at CCS Insight.

The ultimate aim for Nokia is to increase the popularity of navigation and location-aware services on mobile phones, and then use that to support new business models, including ad-based services, according to Pescatore. Nokia stands to lose some revenue, but only a small proportion of its users were paying for more advanced navigation features, he said.

However, it represents a serious blow for navigation companies like Telmap and TomTom, according to CCS Insight.

The new version of Ovi Maps includes both car and pedestrian navigation features, including turn-by-turn voice guidance for 74 countries, in 46 languages, according to Nokia. There is also traffic information for about 10 countries and detailed maps for more than 180 countries, it said.

Currently, 10 devices support the new version of Ovi Maps, including the N97 mini, the 5800 XpressMusic and the E72. Owners of these smartphones can download the software from Nokia's web site. Support for more phones will be added in the coming weeks, and from March new phones with will have the software preinstalled, according to Nokia.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags NokiamappingovinavigationOvi Maps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?