Ericsson sees its new "blips" everywhere

BLIP (Bluetooth Local Infotainment Point) is Ericsson's new concept for disseminating information wirelessly. Ericsson predicts BLIPs will spread quickly as more people get Bluetooth-enabled devices, such as cellular telephones and personal digital assistants (PDAs).

A BLIP will function as a hub for devices in the area to connect to. An advertiser could turn an advertising panel into a BLIP, Ericsson said in a news release. Passers could "blip" into local pages, download discount coupons, and even watch video presentations. Public transportation is another area Ericsson foresees will be "blipped."

The developers' kit for the BLIP platform will be offered free of charge, a move Ericsson hopes will result in developers jumping aboard and creating applications. BLIP is based on the Linux operating system and is equipped with a WAP (Wireless Application Protocol) stack and Ericsson's Bluetooth host, which allows transfers up to the maximum speed supported by the Bluetooth wireless system, 720Kbps. Devices will be able to connect to the service using a WAP or Web interface.

"A BLIP is a standalone device that can also be hooked up to a LAN. It is about the size of a palm and has a processor and 2MB of RAM and 2MB of flash memory built in," said Peter Lundin, manager of Ericsson's BLIP venture in an interview.

Functionality of the first BLIP on the market will be limited. Its radius is 10 metres and it can only handle one connection at a time. "This is the first in a series," explained Lundin. "Later versions will offer point to multi-point and we will also implement Bluetooth's next power level, offering a range of 100 metres." Lundin declined to give a timeframe.

Additionally not many people will be able to log on to BLIPs, as Bluetooth-enabled devices are still scarce. "You will find a lot of Bluetooth terminals at CeBIT this year and it is very easy to upgrade existing devices," said Lundin, describing the initial launch of BLIP as a "small start" for what he believes will be huge.

Ericsson said it would launch BLIP globally this year, with the help of unspecified partners. The company will sell hardware, priced at "under" 5000 Swedish krona ($900), and develop services for the system. BLIP will be free to the end user, as opposed to other mobile data services like GPRS (General Packet Radio Service).

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joris Evers

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?