Google tunes search engine for facts, events

The new features attempt to provide answers right in search results

Google is making it easier for people to find factual answers and event information directly in its search engine results, as it continues evolving and enhancing its core product, the company said Friday.

"These [new features] focus on the efforts we've put in on understanding the Web better, understanding the content on it, not just [matching] keywords," said Noah Weiss, a Google product manager, in an interview.

For search queries that can be answered with a simple, short fact, such as a country's population, a book's author or the height of a landmark building, Google will in the coming days start delivering a new type of result.

These results will include a text snippet from the page that contains the factual answer highlighted in bold type, instead of a more general text snippet.

"We're trying to change the results for these fact-finding queries to better reflect the answers that may be on the page," Weiss said.

This new feature, which will be available only in English initially, was based on research done for the Google Squared search service, a "labs" product introduced last year that answers queries about categories, like the members of a baseball team, by putting facts on a table.

In addition, Google will start letting webmasters tag event data, such as a concert's artist, date and location, in a certain format, so that it can then be displayed on a list right under search results.

This new feature is an extension of Rich Snippets, a new way of presenting structured data, like ratings and prices, in search result text blurbs, said Google product manager Kavi Goel.

When the Google crawler notices that portions of a page have been labeled as structured data, it's able to present it in clearer way in search results. Prior to events, the Google engine could also deliver Rich Snippets related to people and reviews.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googlesearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?