Intel's Super Bowl ads to focus on geeks 'n' gaming

Intel will air a new commercial this Super Bowl weekend aimed at geeks and gamers

Intel will air two new commercials this Super Bowl weekend aimed at "geeks" and gamers. The new advertisements are focused on the company's latest 32nm Westmere processing chips, which are tailor made for intensive computations, such as 3D gaming.

The chip maker is paying in the range of US$5 million to show the two ads, one of which will be repeated during the course of the game, along with title sponsorship of the post-game show, according to David Dickstein, an Intel spokesman.

One of the commercials features two boys playing video games in the 1970s. The commercial follows them as they grow into their 20s, 30s and 40s and end up working at Intel, where they're working on Core processors. However, in describing the ads, Intel spokesman David Dickstein may have unwittingly equated gaming with being a geek.

"I think over the last 10 years at least, it's been cool to be a geek," he stated. "The geek humor is definitely working and we're happy with the results. We like the geek humor." (Since when did being a gamer automatically make you a geek?)

Dickstein added that Intel hasn't had its own commercial during the Super Bowl for 12 years, but this year seemed to be the right one to get back into it.

"The Super Bowl has 95 million viewers and that's a great start for these new commercials," he said. "You just can't beat that communication channel."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

GamePro staff

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?