Puma's first phone, logically named the Puma Phone, comes with a number of sports-related features, including applications for runners and cyclists that let them keep track of speed, distance and pace, the company said on Tuesday at the Mobile World Congress.
The Puma Phone can also keep track of the number of steps taken and the number of calories burned.
A solar panel on the back of the phone can be used to charge it, and it has a 2.8-inch touch screen on the front.
Puma has done a number of things to make the design of the touch-based user interface stand out. That includes a timer that looks like an analog stopwatch, a compass designed to look like something off a yacht and a music player that looks like a record player, which lets the user spin and scratch a virtual record.
More standard features include a 3.2-megapixel camera with an LED flash, A-GPS (Assisted-GPS) and an FM radio. It can be used to surf the Web using HSPA (High-Speed Packet Access) at up to 7.2M bps or 2.9M bps, according to Puma.
The device is manufactured by Sagem Wireless and is based on a proprietary operating system.
Puma's first smartphone will be available in Europe first, and most other parts of the world soon thereafter, according to a Puma spokesman. However, when the phone will arrive in the U.S. is still uncertain, he said. Pricing was not announced.