Newest Yahoo venture moves full stream ahead

Visitors to Yahoo Broadcast can watch streaming video, view dynamic Web content, and browse Yahoo's library of streaming video programming all at the same time in the same browser window. Yahoo has added a few content partners to its lineup for the launch, including the court-side commentary of, comedy from National Lampoon, and animation from Wild Brain.

Experts say Yahoo Broadcast will better position its multimedia content and the streaming technology that it purchased from in 1999 for $US5 billion.

"It's a good starting point for Yahoo," says Aram Sinnreich, senior analyst with Jupiter Media Metrix.

Sinnreich believes Yahoo is turning up the volume on its broadband content as more of its users get high-speed access to the Net. Of the roughly 50 million US online homes, 9 per cent have high-speed access to the Internet, according to researchers at Cahners In-Stat.

In fact, Yahoo has been eyeing multimedia opportunities for some time, believing the technology is tied to broadband adoption. Founder Jerry Yang recently said he believes broadband penetration is sufficient to support more streaming media online.

Seeking new streams

Yahoo also sees the streaming media destination as a potential vehicle to boost sagging banner advertising revenue with TV-like advertising tied to e-commerce. Upon launch, Yahoo Broadcast will have two advertisers, and Level 3, says Dave Mandelbrot, general manager of Yahoo Entertainment. He says streaming content will have commercial breaks similar to television.

A review of a pre-launch version of the site launches a separate window to Yahoo Broadcast's selection. Yahoo then prompts you to run a test to check your connection speed, and to make sure you have appropriate browser plug-ins. The basic service requires either Windows Media Player or RealNetworks RealPlayer software.

Yahoo is not alone in trying to lure audiences with streaming video and broadband-tailored programs. Rivals Excite@Home, America Online (with its AOL Plus broadband service), and Lycos each offer broadband-enhanced versions of their portals.

"The interesting thing here is that broadband is a new land of opportunity nobody has figured out how to conquer," says analyst Sinnreich. Yahoo Broadcast has a unique approach in mixing static Web content and streaming video.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Spring

PC World
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?