I'm no spammer, says email marketer

Her clients might have sent out six million emails in the past year, but Lesley Pope denies she is a spammer.

Pope, who was appointed chief executive of the two-year-old email marketer MessageMedia last month, says the NZ Post-owned company believes it is critical for companies to gain permission from customers for their messages. People receiving unwanted spam in their in-boxes will deter them from signing up for advertising messages and they will simply delete spam without looking at it, she says.

Consequently, Pope, who was previously marketing general manager for Industry New Zealand, says MessageMedia refuses to sell its software and services to people who may use it for spamming.

Pope says her firm asks clients about their proposed use of the software and has a no-spam clause in their contracts.

"If you have permission, your customer is looking forward to receiving the email from you. We are definitely not perpetrators of spam."

MessageMedia sent out two million emails in its first year, six million last year. These include messages such as holiday company email newsletters that recipients sign up for and similar publications from major corporates and business organisations.

New Zealand has no government laws concerning spamming, but MessageMedia is a member of the Direct Marketing Association, whose guidelines oppose spamming, says Pope, a former vice-president of the NZ Association of Advertisers and past member of the Advertising Standards Complaints Board.

MessageMedia offers a message deployment engine called Unity Mail and recently launched a publishing tool called Publisher. It works in Word and Excel and allows emails to arrive in three formats - HTML with images, HTML and plain text.

The publishing tool uses a template system so company staff can easily produce the newsletters using a "cut and paste" process.

Current clients include The Warehouse, Air New Zealand, Compaq, Pumpkin Patch, Ezibuy, Fisher & Paykel, NZ Post, the Employers and Manufacturers Association, Heritage Hotel Management and Auckland University Short Courses.

Pope sees growth for the medium. It is responsible for just 3% of the total marketing spend in New Zealand but, in the US, firms will spend up to 48% of their marketing on email messages.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Darren Greenwood

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?