AMD reaches out to channel partners for Fusion release

AMD extends Fusion partner program to resellers that target corporate customers

AMD Fusion logo

AMD Fusion logo

Advanced Micro Devices took another step towards the release of its Fusion family of microprocessors, with the announcement it's extending an existing partner program to include channel partners that primarily sell to businesses, instead of consumers.

The Fusion chips, which combine a CPU and graphics processor on a single chip, are set for release starting next year. The first chip, called Llano, is designed for laptop computers. Winning the support of channel partners, which include distributors and resellers, is essential for AMD to get these chips, and the computers based on them, into the hands of end users.

AMD's goal is to increase the sale of computers that include more of its own components, including processors, graphics chips and chipsets, instead of chips made by competitors, like Intel and Nvidia.

To that end, AMD expanded its Fusion Partner Program, announced last year, to include companies that sell computers to corporate customers. The commercial program will include co-marketing efforts and a focus on ways to package sales of Fusion-based computers with other products, such as software, AMD said in a statement.

AMD is also stepping up its efforts to woo software makers with increased development and marketing support for applications tailored tor Fusion chips, such as software that takes advantage of the data processing and parallel computing capabilities of Fusion's built-in graphics processor.

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Sumner Lemon

IDG News Service
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