New mobile app designed for music festival hits iPhone store

Augmented reality app lets WOMAdelaide festival-goes find out who's performing direct from their iPhone

2moro mobile's iPhone app for WOMADelaide 2010

2moro mobile's iPhone app for WOMADelaide 2010

South Australian mobile tech company 2moro mobile has launched an iPhone app that lets WOMADelaide 2010 festival-goers find out who's performing on stage by just pointing their iPhones.

The WOMAdelaide 2010 iPhone app works by using the GPS and digital compass inside the iPhone 3GS to find the user’s direction and location, then the app finds information about the performing artist based on the festival’s itinerary.

Unlike popular music identifying programs such as Shazam that use the iPhone’s microphone to identify songs, the WOMADelaide app only identifies the band playing rather than individual songs being performed.

The augmented reality application throws up a virtual map of the festival onto the screen along with an overlay of performer information. 2moro mobile CEO Peter O’Neill said that the app was designed to help visitors enjoy the festival. "Augmented reality is a cool way to view information on a mobile phone," said O’Neill.

Augmented reality technology may find applications at other music festivals around the country. 2moro mobile is yet to announce the use the same technology for other festivals, though a similar app is available for Adelaide’s 2010 Fringe festival.

2moro mobile representative John Harris said, "It’s just a matter of applying it, reapplying the core technology. It adds a lot of value to walk around and say, 'Who’s that?' It gives convenience you’ve never had before."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags iphone app storemusiciphone apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matthew Lentini

Good Gear Guide
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?