Vodafone closes navigation company Wayfinder

The competition from Nokia and Google became to much for Vodafone

Vodafone is closing down Wayfinder Systems, a navigation company the British operator acquired in December 2008. The introduction of free turn-by-turn navigation services from Google and Nokia has completely turned the sector on its head, according to Vodafone.

Vodafone acquired Wayfinder for 239 million Swedish kronor (US$33 million), and the goal was to develop a suite of new location-aware products and services, according to Vodafone.

However, since then, things have changed. From a commercial point of view, it is no longer viable for Vodafone to continue to operate and develop its own products, Anna Cloke, head of brand communications at Vodafone, said.

Vodafone has no plans to use existing Wayfinder products in the future. Instead, it will look to partner with other companies and offer navigation and location-based services, according to Cloke. During a period of transition, existing Vodafone users will continue to find their way using Vodafone's Wayfinder-based products.

Currently, Wayfinder has about 95 employees in Sweden, Romania and the U.K. who, except for a small group that will handle the transition to other products, will be let go, according to Cloke.

Vodafone's decision to shut down Wayfinder doesn't come as a surprise, but it is still a little sad, according to a former Wayfinder executive, who requested anonymity. "Vodafone has botched up another opportunity," he said.

Another former employee, who didn't want his name used either, is surprised that Vodafone doesn't have any plans for Wayfinder's platform.

That Vodafone, and operators in general, are having such a hard time competing with the likes of Google and Nokia simply comes down to focus, he said. Vodafone is good at price plans and selling subscription, not developing services, he said.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Vodafonenavigation

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?