Twitter to simplify integration of 'tweets' into Web sites

Called @anywhere, the technology involves dropping a few lines of javascript into a Web page, and no APIs

Twitter plans to launch a new platform that lets Web publishers display 'tweets' on their sites more broadly and easily than is possible today via the company's APIs (application programming interfaces).

The new frameworks, collectively called @anywhere, will let Web publishers bring in relevant "tweets" to their sites by inserting "a few lines of javascript," thus lowering the complexity for integrating Twitter content into external Web pages, the company said Monday.

For example, people could see reporters' Twitter feeds by hovering over their bylines in their publication's Web site and post a "tweet" about a video directly on YouTube, according to an official blog post.

The idea is to make Twitter content more widely and readily available throughout the Web, so that people can access "tweets" and feeds outside of Twitter.com and of third-party Twitter applications.

Big-name partners involved in @anywhere include Amazon.com, Microsoft's Bing, eBay, The New York Times, Yahoo, Salesforce.com and Google's YouTube.

"With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting," wrote Twitter co-founder Biz Stone in the post.

The blog posting didn't give a timetable for when @anywhere will be launched.

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Juan Carlos Perez

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