Apple to preview new iPhone OS this week

The company has sent out invitations to a "sneak peek" of the next OS

Apple on Thursday will preview the next-generation iPhone operating system, just a few days after the launch of the iPad tablet, which also runs on the OS.

The company on Tuesday sent out invitations for an event that will provide a "sneak peek of the next generation of iPhone OS software." The event will be at Apple headquarters in Cupertino, California.

Apple will be previewing the iPhone 4.0 OS, according to the invitation. The invite shows the number four reflecting in the background of an image.

Rumors about a new iPhone OS started spreading in early January, with speculation that a new iPhone would launch at a Jan. 27 event. However, a new OS was not announced.

Apple's last major iPhone OS update was in March 2009, when it previewed the iPhone 3.0 OS, which was ultimately released in June last year. The OS included more than 100 new features, including cut and paste, landscape mode for key applications, push notification, peer-to-peer Bluetooth-based multiplayer gaming, multimedia message service (MMS), and the ability to take voice memos.

Users may be looking for specific features in the iPhone 4.0 OS, said Jack Gold, principal analyst at J. Gold Associates. A key feature could be multitasking capabilities, he said.

The iPhone already has multitasking features, but it is limited to only certain applications like e-mail, Gold said. Users want "real" multitasking capabilities where multiple applications can be run at the same time, Gold said.

IDC research director Carl Howe agreed, saying that users are expecting more multitasking capabilities in devices like the iPhone. But running multiple applications may consume more battery life, he said.

Apple may also add in-application advertising features with iPhone OS, IDC's Howe said. That would let Apple engage directly with advertisers and get a share of their advertising revenue. Apple recently acquired Quattro Wireless, an ad-serving, tracking and analytics company. Apple is also seeking a patent related to targeted advertise within an OS, according to a blog entry on IPWatchdog.com, which is run by a patent consulting firm.

Some iPad features, such as e-reading capabilities, may also make it to the iPhone OS update, Howe said. The programs in the iPhone OS may also be re-engineered to work with the Apple's A4 chip, which is powering the iPad, he said.

It's also important for Apple to include stronger enterprise features in the iPhone OS, Gold said. Apple needs to make the OS more secure and manageable with over-the-air provisioning features. Users are tied to Apple's App Store to buy or update software, and independent provisioning features would allow system administrators to add or update software by connecting directly to devices.

Apple could surprise the market by adding Flash to view videos on the Internet, Gold said. Some users have complained about the iPad's lack of Flash support, calling it a major drawback. Apple mostly relies on HTML5, an upcoming Web markup language standard, which reduces the need for proprietary video platforms such as Adobe's Flash and Microsoft's Silverlight. However, HTML5 is still under development which is why Apple may be considering Flash support, Gold said.

Apple may also build in cosmetic enhancements, like an enhanced user interface and stronger touch and multimedia features, the analysts said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags iPadApple

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?