Facebook's 'Like' button may soon be everywhere

Facebook's rolling out changes. The biggest tweaks of all may still be ahead -- and may reach far further than Facebook.com.

If you like saying "like," you are, like, totally going to like what's going on at Facebook right now.

Damn -- it's tough to talk about Facebook's evolution without sounding like a Valley girl.

Facebook's newly announced changes, you see, are all about the word "like." The social network is in the midst of rolling out some updates to its service, and they revolve largely around what's known as the "Like" button.

The biggest tweaks of all, however, may still be ahead -- and may reach far further than Facebook.com.

Facebook's In-Site Changes

So far, Facebook's announcements have focused on what's inside its site. The company has officially altered the wording on its Facebook Pages, which are used by companies and public figures. Instead of clicking a button to "become a fan" of a Facebook Page, you'll now click a button to "like" it -- the same way you would if it were a status update, a photo, or even a dreaded Facebook quiz.

Subtle difference, right? But it represents something far more significant.

The change in wording is accompanied by a stronger push to get you to "like" public pages. Facebook will start suggesting Facebook Pages to you based on other things you've said you like -- things from your profile, for example, such as your favorite bands and movies. If you accept one of Facebook's automatically generated invitations, the original text in your profile will disappear. In its place will be a link to the Facebook Page you just joined. And that information will, by default, be publicly accessible.

"Once you make your choice, any text you'd previously had for the current city, hometown, education and work, and likes and interests sections of your profile will be replaced by links to these pages," Facebook engineer Alex Li explains in an official blog posting. "If you would still like to express yourself with free-form text, you can still use the 'Bio' section of your profile."

Confused yet? Hang on -- it's about to get even more involved.

Facebook's Universal 'Like' Button

The next part of Facebook's "Like" expansion, according to various reports, will be bringing the "Like" button to the rest of the Web. The as-of-yet unconfirmed plans could allow third-party news and blog sites to place Facebook "Like" buttons on their own story pages.

Here's how The New York Times explains it:

"Similar to the Facebook 'Share' buttons that are already popular with many Web sites, the 'Like' buttons will make it easier for Web publishers to offer more social experiences, in essence allowing Facebook friends to enjoy those sites together."

But wait: There's more!

"While 'Share' buttons allow users to post links that their friends see on their Facebook pages, those links are fleeting," The Times says. "The 'Like' button will allow Facebook to keep a record of what a user linked to, providing the company with ever more data about people's preferences. Facebook, in turn, plans to share that data with Web publishers, so that a magazine Web site, for instance, may be able to show users all the articles that their friends like."

That's, like, really involved.

While Facebook hasn't directly confirmed or denied the upcoming launch of a universal "Like" button, the company is saying some reports about the feature are flat-out wrong. The Financial Times published a story Monday morning that said the Web-wide system would track your behavior around the Web in order to deliver behaviorally targeted ads back at Facebook.com. A Facebook spokesperson tells me that story is incorrect; the company, she says, has no planned changes related to its "ad offerings or ad policies."

Facebook's universal "Like" button is expected to be revealed at the company's F8 conference on Wednesday. We can only hope a universal "Indifferent" button will follow soon thereafter.

JR Raphael is a PCWorld contributing editor and the co-founder of eSarcasm. You can like (or dislike) him on Facebook: facebook.com/The.JR.Raphael

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooksocial networking

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?