Panasonic boosts production of its 3D HDTVs

Panasonic will increase production of its new 3D HDTVs ahead of the European and Japanese 3D TV launch.

Panasonic has announced plans to increase its production of their 3D HDTV sets, due to higher-than-expected demand.

The company's latest 3D-capable plasma line, the VT25, arrived here in the US last month and according to Panasonic's Hirotoshi Uehara the launch saw a "very strong reaction."

These comments come after the electronics firm gleefully announced that following the products launch its US unit allocation sold out in just one week.

In a Financial Times report (registration required), Mr. Uehara provides more details, adding that Panasonic' plasma panel factory has seen its production capacity increased by 30% to handle the unexpectedly high sales numbers. The increased production capacity will hopefully fulfill US demand, and allow the company to prepare for the TV's Japanese and European launch over the next two months.

So, do early success stories like these paint a pretty picture for the future of 3D TV? Many of the major manufacturers have been pushing the technology this year, touting it as the next big entertainment innovation. With plenty of mainstream 3D content at the movies, starting with Avatar and including the likes of recent flick Clash Of The Titans, it's no surprise that consumers are starting to respond.

But just because 3D entertainment is becoming more commonplace in the movie theatre, it's worth asking just how long it will be before these early adopters will get the most out of their 3D-ready sets at home.

Time will tell, but here's betting Panasonic is hoping that the good times keep rolling.

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Chris Brandrick

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