Salesforce.com buying contact-data vendor Jigsaw

Acquisition provides Salesforce.com and its partners with the ability to create new applications based on Jigsaw's data

Salesforce.com said Wednesday it has signed a deal to buy Jigsaw, a cloud-based vendor of business contact data, for roughly US$142 million in cash. The acquisition, which appears to be one of Salesforce.com's largest to date, is scheduled to close later this year.

The acquisition will allow Salesforce.com and its partners to create new applications that use Jigsaw's data, which is collected via a crowdsourcing model. Users contribute their own information and earn access to more records by helping to keep data accurate. The vendor also sells batches of data to companies and offers a data-cleansing service.

Jigsaw claims a community 1.2 million members, which has helped build a database that covers more than 20 million people at roughly 4 million companies, according to a statement.

Adding Jigsaw to the mix will help Salesforce.com retain customers and get a serious foothold in the business-to-business data services market, which has been estimated at $3 billion, said George Hu, executive vice president of marketing and alliances, during a conference call.

Salesforce.com plans to retain Jigsaw's senior management team, including CEO Jim Fowler. While Salesforce.com plans to flesh out integrations between its platform and Jigsaw, it will continue to sell Jigsaw data separately. Jigsaw will also remain open to other CRM (customer relationship management) products, according to Salesforce.com.

Jigsaw has competition from similar services like NetProspex. Hu maintained that Jigsaw is a superior offering, pointing to its relationships with large information providers like Hoover's.

It's not altogether surprising that Salesforce.com moved to acquire Jigsaw, just that it happened so quickly, said 451 Group analyst China Martens.

"[Jigsaw] was very aggressive, it was either this or go public," Martens said.

There are some welcome prospects presented by the combination of Salesforce.com and Jigsaw, particularly CRM applications pre-loaded with contact data groomed for a customer's particular business or geography, Martens said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Mergers and acquisitionsSalesforce.comjigsaw

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?