Salesforce.com buying contact-data vendor Jigsaw

Acquisition provides Salesforce.com and its partners with the ability to create new applications based on Jigsaw's data

Salesforce.com said Wednesday it has signed a deal to buy Jigsaw, a cloud-based vendor of business contact data, for roughly US$142 million in cash. The acquisition, which appears to be one of Salesforce.com's largest to date, is scheduled to close later this year.

The acquisition will allow Salesforce.com and its partners to create new applications that use Jigsaw's data, which is collected via a crowdsourcing model. Users contribute their own information and earn access to more records by helping to keep data accurate. The vendor also sells batches of data to companies and offers a data-cleansing service.

Jigsaw claims a community 1.2 million members, which has helped build a database that covers more than 20 million people at roughly 4 million companies, according to a statement.

Adding Jigsaw to the mix will help Salesforce.com retain customers and get a serious foothold in the business-to-business data services market, which has been estimated at $3 billion, said George Hu, executive vice president of marketing and alliances, during a conference call.

Salesforce.com plans to retain Jigsaw's senior management team, including CEO Jim Fowler. While Salesforce.com plans to flesh out integrations between its platform and Jigsaw, it will continue to sell Jigsaw data separately. Jigsaw will also remain open to other CRM (customer relationship management) products, according to Salesforce.com.

Jigsaw has competition from similar services like NetProspex. Hu maintained that Jigsaw is a superior offering, pointing to its relationships with large information providers like Hoover's.

It's not altogether surprising that Salesforce.com moved to acquire Jigsaw, just that it happened so quickly, said 451 Group analyst China Martens.

"[Jigsaw] was very aggressive, it was either this or go public," Martens said.

There are some welcome prospects presented by the combination of Salesforce.com and Jigsaw, particularly CRM applications pre-loaded with contact data groomed for a customer's particular business or geography, Martens said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsSalesforce.comjigsaw

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?