PC World topples APC

IDG's Australian PC World has toppled Kerry Packer's Australian Consolidated Press flagship computer magazine APC across the key areas of audited circulation, readership and advertising pages.

PC World now holds a 4 per cent Australian circulation advantage over APC, according to the latest ABC figures released on Friday 9 August 2002. In addition, PC World has a readership advantage of 28 per cent over APC according to the March 2002 Morgan Readership Survey.

PC World continues to be an advertising leader posting an ad page count advantage of 13 percent over APC according to ACNielsen AdEx for the period January to June 2002.

PC World is the world's largest selling computer magazine and is published internationally by IDG Communications. Australian PC World has continued the brand's worldwide success with its continued growth in the computer magazine market over its competitors, particularly with its growing readership and advertising numbers.

"PC World's continued success in the competitive computer magazine market can be directly attributed to the dedication and hard work of all involved on PC World's print, covermount CDROM, and online products," said Amanda Conroy, Editor, PC World.

"Additionally, our commitment to providing leading test facilities, more reviews than any other PC magazine, and continually delivering new initiatives to our audience, has clearly been well received in this market."

"'I am very happy that we have been able to achieve this pre-eminent position. We achieved this position by building the best editorial teams, both in print, CD and online, and the best advertising team in the computer magazine market. Consequently, our readers and our advertisers are now making Australian PC World the leading computer magazine in Australia," said Mike Udabage, Vice President of IDG's PC Division.

ADVERTISING LEADER

PC World has continued to see consistent support from the IT advertising community and the results over the past 12 months indicate that advertisers have perceived PC World as the flagship computer publication.

"Our unrivalled commitment to product testing continues to attract active IT purchasers at news stands, thereby ensuring a strong return on investment for advertisers across the board,"said Matt Rigney, National Sales and Advertising Manager for PC World.

The latest AC Nielsen AdEx reports show that PC World has carried more advertising than any other monthly PC magazine over the past six months. PC World received 13 per cent more advertising support than its nearest competitor, APC, in the January - June period.

AWARD WINNING PUBLICATION

PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving a Highly Commended in the "Best Specialist Magazine of the Year", the award it won in the previous year, as well as for "Best Product Information Series".

PC World's Deanne McIntosh, author of special reports on the Internet, was awarded Winner 2001 Best Feature Writer in the Consensus IT Writers Awards, for her investigation of online airfares.

QUALITY AND INNOVATION

During the last year on year audit period, PC World has implemented the following major initiatives:

MAY 2002: FREE SOFTWARE MINIBOOK (SECOND EDITION)Many users are unaware that there are free alternatives to many retail programs. This 96-pagebook and CD shows how a typical user can save over $1500 with free alternatives to Microsoft Office, free video-editing tools, antivirus software, games, Internet tools, PC utilities and more.

Over 50 programs are featured on CD; the book explains the main features of each program and offers tips for getting the most out of a PC.

NOVEMBER 2001: PC WORLD WINDOWS XP MINIBOOKIn conjunction with the launch of Microsoft's Windows XP, PC World presented a comprehensive 128-page guide that included information on installing and using the operating system. Also included are specific areas of interest such as connecting to the Internet, securing the operating system, using multimedia and mobile computing.

JULY 2001: PC WORLD LINUX MINIBOOK (SECOND EDITION)Due to the popularity of the first edition, the team at PC World and LinuxWorld.com.au launched the PC World Linux Minibook, Second Edition. The new Linux Minibook expanded on the original with 160 pages and is the ultimate companion for Linux users.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, Vice President PC Division Phone: 02 9902 2774; Email: mike_udabage@idg.com.au.

Amanda Conroy, Editor Australian PC World Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au.

For this and other recent PC World press releases visit http://pcworld.idg.com.au.

PC World Background

- Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

- Australian PC World Current Average Paid circulation is 55,101 (ABC Audit period ending June 2002).

- Australian PC World readership is 315,000 (Roy Morgan Readership Survey Audit period ending March 2002).

- Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

- Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide.

- Company information is available at http://www.idg.com.

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