Foursquare: Unlock 'Secret' Badges and Reduce Privacy Risks

Some Foursquare badges are easy to obtain and require very little strategy on the part of the user

You've probably heard of social-networking service Foursquare. If you haven't already jumped in headfirst yourself, you may be aware that Foursquare's a location-based social network that lets users "check-in" via mobile device at restaurants, bars, shopping malls, wherever, to obtain points and rewards in the form of "Mayorships" and "badges." And many are calling it "the next Twitter."

The goal: Check in at your favorite establishments more than anyone else to earn Mayor titles for those particular places--and possibly "Mayor Specials" from those businesses. Explore new locations around your city or area to find new favorite places and earn "badges" in the process. And earn points for every check-in to see if you can outscore your "friends" and all other Foursquare users in the area. (Check out the video below for more detail on how Foursquare works.)

Some Foursquare badges are easy to obtain and require very little strategy on the part of the user, including the Foursquare "Super User" badge, which is awarded to any user who checks in 30 or more times in a single month. Or the "Local" badge, which comes along with three check-ins at the same place in one week.

But other Foursquare badges, the hard-to-find ones, don't show up without a bit of work. For example, the "Pizzaiolo" badge is awarded only when you've checked into 20 different establishments tagged or marked "pizza" by Foursquare users. In other words, users must manually add the tag "pizza" to the 20 establishments you visit before you check in to unlock the Pizzaiolo badge. And as you can imagine, obtaining that particular badge can take some effort.

Here are a handful of tips and tricks on how to discover some of the more difficult to find Foursquare badges, strategy on how to unlock existing Foursquare badges and future badges as they're released, as well as how to mitigate potential privacy concerns.

1) Find a Good Foursquare Badge List

If you're serious about Foursquare and you want to unlock as many badges as possible, the first thing you want to do is locate a good online Foursquare badge list. Foursquare badge lists are mostly user-generated listings of all, or close to all, of the available Foursquare badges. And the good ones are updated fairly frequently with new information on existing badges and recently-added badges. So you'll probably want to check back often.

Foursquare badge lists not only give you a good idea of what kinds of Foursquare badges are available, but such lists can also tell you which badges are location-specific, so you don't spend time in Boston trying to obtain badges that could only be obtained during the South by Southwest event in Austin, Texas, or vice versa.

My two favorite Foursquare badge-lists can be found at TonyFelice.Wordpress.com and TheKruser.com. The former is more comprehensive, i.e., it lists more badges, but the latter provides some instructions on how to obtain specific badges. Neither list provides solid information on how to obtain all the listed badges--in fact, some badges have been "deactivated" and are no longer available. But both provide tips or hints on how to find existing badges, and both are updated somewhat often with new badges.

2) Find Out How to Obtain Specific Badges

Once you've familiarized yourself with the available Foursquare badges in your area, you can pick a few you'd like to obtain and start investigating how to unlock them. As mentioned above, it will be clear how to obtain certain badges for their descriptions, but others require a bit more digging on users' parts.

It's also worth noting that some badges cannot be obtained without first "following" the associated "parent brands" on Foursquare. Brands that offer their own specific badges to Foursquare followers include Starbucks; Bravo; The History Channel; HBO; Zagat; and The Wall Street Journal. If you want to acquire any of the brand-specific badges on Foursquare, you should login to your account using a PC--some mobile apps, like the Foursquare BlackBerry app, let you add "friends," but it's typically easier on a PC--find those brands' pages and hit the "Follow" button. (Note: The aforementioned brands ink deals with Foursquare in hopes of learning more about their followers, so beware: If you follow one of these brands and they follow you back, you're very likely sharing personal location-information that could be used for marketing purposes in the future.)

But obtaining brand-badges isn't as simple as just following those brands.

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Al Sacco

CIO (US)
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