Nokia reorganizes, again, to quicken phone development

Nokia integrates devices, software, applications and services to find smartphone mojo

Nokia has decided to streamline its structure in a bid to accelerate the development of new phones and services, the phone maker said on Tuesday.

The new company structure is comprised of three units: Mobile Solutions, Mobile Phones and Markets.

The change comes after a first quarter report that announced that Nokia's first device based on Symbian 3, which Nokia says will help it catch up to the iPhone and smartphones based on Android, will be delayed from the second to the third quarter.

"The bottom line is that Nokia needed to do something, because the investors were losing patience," said Carolina Milanesi, research director at Gartner.

The Mobile Solutions unit brings together the company's high-end mobile computer and smartphones, based on the MeeGo and Symbian operating systems, with the company's content, applications and services.

Anssi Vanjoki, who in the past has been in charge of both multimedia and mobile phones, will head the unit. Nokia needs someone like Vanjoki, who is good at PR and is a bit flamboyant, in that role, according to Milanesi. The unit's goal is to develop a more integrated smartphone experience, faster, according to a statement.

The Mobile Phones unit will focus on developing simpler phones based on Nokia's Series 40 operating system. The two latest products based on that operating system are the X2 music phone and the C3, Nokia's cheapest QWERTY device.

The two units will have a dedicated research and development team, Nokia said.

Rick Simonson, who has been in charge of Nokia's old Mobile Phones entity since Nov. 1, has decided to retire from full-time duties at Nokia, the statement said.

The Markets unit will be responsible for sales, marketing and the management of the company's global supply chains, according to Nokia.

"Does it fix things over night? No. Nokia still has the same issues as it did this morning... but I think they have put in place an organization that will allow change to happen faster," Milanesi said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Nokiamobile phonesrestructuring

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?