Google Wave won't be quick hit in the enterprise, analysts say

IT managers unlikely to implement Google Wave until killer business app is built

Google may hope that the widespread release of Google Wave serves as a new entry into the enterprise, but some analysts don't expect that businesses will rush to adopt it.

The company announced at its I/O developer conference Wednesday that the Google Wave collaboration and communication tool is now available to everyone as part of the hosted Google Apps tool suite.

The Web-based Google Wave application is designed to offer a variety of tools, such as e-mail, instant messaging, blogging, wikis, multimedia management and document sharing in a social networking-like system.

Analysts have called Google Wave the latest, and perhaps the most comprehensive, entrant into a burgeoning social networking business.

The Google Wave offering was first announced at the May, 2009, Google developer conference and then rolled out to 100,000 beta users late last September.

Though some analysts are impressed with the product, it's not expected to quickly attract the attention of corporate IT executives.

"I don't see it catching on right away with businesses," said Rob Enderle, an analyst with the Enderle Group. "Businesses, with some exceptions, tend to be slow to adopt new technology. Collaboration products, in particular, have proven to be a very hard sell. If you layer on top of that a lack of understanding about the benefits of Wave and you get a slow or nonexistent adoption curve."

Ezra Gottheil, an analyst with Technology Business Research, said Google Wave has a chance of catching quickly on in the education market but not in the corporate world.

"I think it may be important in the education market, which is where Google Apps is getting some traction," added Gottheil. "Wave is powerful and has a lot of potential, but I haven't seen a lot of interest in the business community. Part of Google's barrier to entry into the enterprise is support -- Google just doesn't want to answer the phone."

Gottheil said that Google Wave will be able to hook enterprise users once either Google or a third party developer comes out with a killer business app. "When someone builds a strong business app, they will come," he said.

Enderle said that Google would be wise to focus on spreading Wave to individual users and small businesses first and then grow naturally from there.

"People have to be motivated and driven to do things differently and change tools," he said. "Until, and unless, Google understand this, efforts like Wave will be a footnote in history under the category of failure."

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags analystsgoogle wave

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?