SAP Sapphire 2010: Observations, News and Tweets

A round up of some the important news, announcements and high-tech happenings at the conference

SAP's annual Sapphire conference is over, and here's a round-up of some of the important news, announcements and high-tech happenings that came out of the show.

Focus Pocus

Unlike at recent SAP gatherings, executives were "on message" at Sapphire 2010 with the new strategy: Customers can choose from "on premise, on demand, on device" deployment options. Learn it. Know it. Live it.

Cinderella Arrives!

Business ByDesign, SAP's on-demand suite of ERP apps that's been under wraps for years, was the belle of the ball. (BBD certainly had plenty of time to get itself ready for the debut.)

Sybase Shuffle

There was a mixed bag of reactions from attendees regarding the Sybase acquisition. From SAP people: Rah-Rah! From those who don't take home a pay check from SAP: Wait and see.


Invariably, all conversations with good CIOs at events like these come back to conversations not about technology.

Media Training Posterboy

SAP co-CEO Bill McDermott is polished like an expensive Italian loafer. (That's a compliment.)

Ins and Outs of In-Memory

In-memory database technology...feel the excitement? Conceptually, yes. Will customers? We shall see.

Take That, Oracle

One VP of IT (a big SAP shop) I was talking with said: "Best of breed is dead."

Good Grooming

This was a coming out party for SAP CTO Vishal Sikka.

Mobility Ain't New, Folks

Seems like we've been talking about enterprise mobility for decades...and yet it's SAP's new fountain of innovation.

"About Your Latest Dynamics AX Release..."

The relations between SAP and Microsoft (and their on-again, off-again strategic partnerships) make the dysfunction of the Lindsay Lohan family look like a Norman Rockwell painting.

Fond Memories

Chances of getting an SAPer to reminisce about Shai Agassi's time at SAP: 74.3%

Chances of getting an SAPer to reminisce about Leo Apotheker's time at SAP: .01%

Combat Chatter

SAP is a demanding application suite--even for top IT shops. Talk to any CIO who's gone through an implementation, and there are some awfully juicy war stories there. Most in attendance, however, appear generally satisfied with their apps. (I mean, they probably wouldn't come if they weren't.)

Keynote Overload

We have a new record for Sapphire! 3,177 keynotes during the three-day period. (I'm kidding, but, seriously, when every presentation is labeled a "Keynote," it kinda loses its meaning.)

Taking a Cue from Internet Inventor Gore

From the Department of Great Moments in Rewriting of High-Tech History, this: @rwang0 Tweet: "Jim Hagemann Snabe, SAP invented the 3-tier client server architecture? POV: might have been others too here." #SAPPHIRENOW #SAP

SAP on an iPad

iPads were everywhere--in the meeting rooms and on the show floor. I played around with an SAP BusinessObjects app on one during a meeting. I'll just say this: If there's more of that on the way, then SAP will be able to rid the "too complex and not intuitive" perception that has dogged its apps for decades. No instructions were necessary.

Yes, But Can the Wii Close Last Quarter's Books?

@chriskanaracus Tweet: "Business ByDesign interface is more colorful than before, but still won't be mistaken for a Wii game or anything."

Homeland Security

I felt really safe at Sapphire because the security guard at the media checkpoint was roughly 97 years old and was sitting on a Rascal.

Top That

Top "keynote" of the event: By far, Colin Powell. (Coming in second: The non-alarm fire alarm and strobe lights that went off for an hour or so on Monday afternoon. "Keep moving folks. Nothing to see here.")

Boat Belt-Tightening?

This is SAP's "boat" located on the trade show floor. Gee, I know times were tough last year, but SAP's "Sailfish" pales in comparison to Larry Ellison's yachts.

Sleeper Demo

During a briefing with SAP's Marge Breya (EVP and GM of the BI platform group at BusinessObjects), she demo'ed SAP's Streamwork product (which tackles collaboration and workflow) as well as a skunkworks app that was very cool. Ease-of-use Web-based collaboration wrapped around the SAP aura of stability and seriousness is what will sell stuff like this to Fortune 500 CIOs.

Isn't It Ironic

"Innovation without Disruption" is an SAP marketing slogan aimed at soothing customers disinterested in thorny and expensive upgrades. That's ironic, since last fall SAP has had to do both to itself: Disrupt itself, blow everything up and chuck the "old SAP" out the window--that's what several SAP execs told me. Now comes an even harder part: Innovate like crazy and wow customers and the market.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags SAPmergers & acquistionssybase

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Thomas Wailgum

Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?