Forrester Forum: Most businesses still don't understand IT

CIOs need to push the idea of "Business Technology"

Only 16 percent of CEOs of the world's largest companies mention IT in their company annual reports, according to George Colony, chief executive of analyst group Forrester.

Among technology companies, such as Microsoft, Dell, HP and IBM, there is no mention of internal IT in the company annual report.

"There is a disconnect between traditional IT and the CEO," said Colony, opening the Forrester Forum in Portugal today, and he added: "It doesn't really matter."

The traditional approach to IT is where business units "drop projects" on the IT department, which struggles to keep pace with demand and to deliver.

"This is not a world where the CEO can add value," said Colony.

Promoting Forrester's concept of Business Technology, Colony said that if an organisation focussed on 10 to 15 capabilities, rather than hundreds of IT projects, the CEO could and should be involved.

"To do this CEOs needed to have a clear high level direction for the company," said Colony. "This may sound obvious, but is often not delivered."

CEOs then need to push technology group and business together - get out of project and build capabilities and catalyse change in relationship.

For CIOs this means "getting in on the game", said Colony. "You are no longer an order taker; you are working with the business to set priorities.

"The CIO needs to bring best practice to the table, say what will and what will not work and which capabilities can really transform organisations."

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Forrester Research

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mike Simons

Unknown Publication
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?